Marketing Services Specialist  

The Marketing Services Specialist will be a critical resource in supporting COBU in tactical execution of customer engagements, communication and branding initiatives in anticipation of Wholesale and Retail’s expanding customer base and market requirements using various digital and offline channels (lowering of threshold,
GEOP, etc).

The position will also support the Customer Experience Supervisor in nationwide roll-out of CSR projects and programs in partnership with key accounts and clients of AboitizPower COBU. He/she will coordinate with the Wholesale and Retail team to align with requirements mandated by the Aboitiz Foundation in relation to CSR initiatives.

Responsbilities include:

• Ensures tactical execution of marketing communications plan as a means to support contracting objectives (PR, design and creatives, etc)
• Works closely with AP Reputation and branding and communications agencies for brand initiatives and marketing campaigns
• Coordinates with COBU and AFI stakeholders to execute CSR programs that are specifically directed to sustain business relationship with key AP accounts
• Communicates CSR initiatives of AP to the local communities and the general public through various communication tools and media
• Crafts key visuals and communication materials for COBU internal engagement activities
• Other relevants tasks that may be assigned by the Team Leader

• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;
• Bachelor’s Degree in any 4-year related course in Communications, Business, or any related field
• At least 4 years’ experience in branding and communications using various media (traditional/below-the-line, print, digital), PR or any related field
• Knowledge of power industry (generation, distribution, sales)
• Ability to be results-oriented, to be resourceful, and to handle the pace and demands of a leading power group
• Good Communication skills (Oral and Written)
• Project Management skills
• Marketing (Traditional and digital), Branding, Promotion, and Advertising skills