ABS-CBN Corporation
ABS-CBN Corporation

Digital Analytics Officer | For pooling  

ABS-CBN Corporation

  • Quezon City, Philippines
    ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 4 years ago

2020-08-30T16:00:00+00:00
Job closed.

Job Description

  • Provides analysis and strategic direction by utilizing first-party data to identify growth opportunities. This person must have the statistical expertise to support and conduct quantitative analysis and statistical validation of ABS-CBN’s digital assets to aid in marketing these assets better to advertiser’s campaigns along with cross-referencing advertiser’s campaigns on ABS-CBN’s digital assets.
  • Streamlines the tools available and standardizing best practices, including mid and post-mortem reports, benchmark setting, and metrics needed for each campaign, among others to ensure that we are able to deliver the best solutions to our advertisers.
  • Does periodic category and market downloads for platform and key categories of platform and brand assignments.
  • Supplements the data and analytics needs of the digital marketing teams, and also bridges the gap between marketing and the business intelligence team when crafting the data management platform audience data needs.
  • Aligns with platform experts, Sales CIA, Trade and Brand SPOCs for data to be used in pitches and trade materials.
  • Must be knowledgeable with data and technology trends and provides recommendations and solutions on how these trends will be applied to marketing ABS-CBN’s digital platforms to advertisers.
  • He/she should be able to assist in the automation of tasks and re-engineering of digital processes.
  • May also conduct training sessions among cross-functional teams on the use of the available tools for analytics.
  • Coordinate with the Business Intelligence team of the Digital Media Division technical team, the Accounts Management team, and the Digital Marketing team.
  • Monitor and track performance of assigned accounts and campaigns.
  • Assist internal partners by providing relevant data that would support a marketing campaign and be able to give recommendations on the best digital strategy to implement in order to reach the KPIs.
  • Proactively conduct analysis and data mining to provide hidden insights.
  • Regular analytics assessment on all platforms in both mobile and web.
  • Assist in automating certain tasks that would help the team perform more effectively and efficiently.

Minimum Qualifications

  • Graduate of a 4-year Communication, Marketing, Business, Statistics, Mathematics or Technology course (and other equivalent courses)
  • Work experience – minimum of 1-2 years in a media agency, primarily handling digital campaigns or experience in handling, organizing, and analyzing data sets
  • Must be knowledgeable in digital marketing and trends, digital platform ecosystem, analytics and digital marketing campaigns
  • Intermediate to Advanced MS Excel skills
  • Knowledge on the use of the following dashboards: Google Analytics and Facebook Insights Dashboard
  • Strong familiarity with Google Analytics, Social Bakers and other listening and analytics tools
  • Proficient in Excel or Google Sheets
  • Experience in Java, Python or any coding language that can facilitate automation, preferred
  • Knowledge of other digital tools and/or coding is a plus!
  • Ability to understand issue from both business and customer perspective.
  • Strong leadership and communication (written and verbal) skills to effectively manage internal and external customers.
  • Should be able to identify business development priorities.
  • Strong understanding in driving usage and traffic in both web and mobile platforms
  • Strong influencing skills (confident, assertive, diplomatic)
  • Strong relationship building skills, with a positive and enthusiastic outlook
  • Strong communication, analytical, and presentation skills
  • Good analytical and problem solving skills
  • Flexible and open to change
  • Team player
  • Humble and exhibits servant leadership
  • Must be able to thrive despite ambiguity

Preferred Courses

  • Advertising
  • Marketing
  • Mathematics

Jobs Summary

Job Level
Entry Level / Junior, Apprentice
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Often
Office Address
ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
3 openings
Website
https://careers.abs-cbn.com/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

People also applied to

  1. Home

Other Recommended Jobs

Apply jobs in

Job Categories:

Related to your search: