ABS-CBN Corporation
ABS-CBN Corporation

Brand Specialist  

ABS-CBN Corporation

  • Quezon City, Philippines
    Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired 3 years ago

2021-04-30T16:00:00+00:00
Job closed.

Job Description

The Brand Specialist will handle the development and implementation of assigned Product/Brand’s global marketing & communication strategy & initiatives (ex. communication & marketing strategy, execution and monitoring of promotional campaigns, media planning & placement). He/she shall also provide assistance in the Region-level planning of marketing initiatives.

The Brand Specialist is tasked to develop and manage global marketing campaigns that integrate advertising, public relations, sales promotion, digital and social marketing disciplines to generate leads, optimize conversion & nurture customers

The Brand Specialist should demonstrate strong verbal and written communication skills as well as cross-functional coordination skills. He/she should have demonstrated strength in thorough planning, including the ability to develop logical and detailed program mechanics and 360 communication plan.

The Brand Specialist must demonstrate the ability to flawlessly execute initiatives and plans, with consistent attention to detail.

Strategy:

  • Work with the Global Brand Manager for assigned to product category in identifying ways to increase revenue through movies being distributed in globally – increase awareness/discoverability, ticket sales (in theaters or TVOD), bring in new customers, and engage repeat customers.
  • Collaborate and work with the distribution/publishing team to identify areas we can continue to develop and/or grow, keeping in mind the profile and demographics of the area vs. movie genre.
  • Ensures a comprehensive communications plan is in place.
  • Collaborate with Regions in developing strategies & campaigns that will heighten awareness of Filipino films through 3rd party/non-traditional circuits, establishments and sites and platforms.

Planning:

  • Support the Brand Manager in the on-going assessment, analysis and reporting on campaign performance per film.
  • Participate in all Market Research initiatives and Strategic/Marketing planning processes.
  • Co-Lead the development of detailed mechanics and implementation plans for the global positioning per film based on the content needs of the target audience.
  • Help identify market segments that would resonate with films being distributed in the region
  • Responsible for integrating promotional elements into marketing and maximizing communications channels.

Implementation/Execution:

  • Handle all promotional campaigns, media placements, merchandising of movies, from theatrical distribution until pay-per-view and external platform channels.
  • Anticipate implementation potential problems and issues, and proactively make adjustments to implementations mechanics in order to ensure flawless execution of all plans.
  • Assists other marketing segments/products in the implementation of events, product or project implementations as deemed necessary

Analysis:

  • Gather and track data from appropriate sources and channels to help measure achieved KPIs and obtain feedback on campaigns
  • Prepare postmortem reports for major campaigns
  • Assist in collecting market intelligence on product preference, customer behavior, competitors and market opportunities.

Administrative:

  • Preparing Requests for Payment (RFPs) to suppliers and partners
  • Preparing Broadcast Orders (BO) for TVCs & in-House Ad Placement request on multi-channel platforms
  • Monitoring of all campaign execution - includes digital placements, social media, etc.
  • Other administrative matters that relate to the function and support of other groups to reach marketing objectives

Minimum Qualifications

  • Bachelor’s degree in Business Management, Marketing, Business Economics, Communications, Finance or related courses.
  • At least 3 years’ experience within Marketing and/or Communication function, with exposure and good grasp of product/customer management, project management, communication & advertising
  • They must have practical experience of developing successful campaigns across a wide range of disciplines, including print, broadcast and digital advertising, direct marketing, public relations, sales promotion, event management, channel development and relationship marketing.
  • They must possess solid Project management skills which are essential to coordinate the work of a wide range of different internal and external partners.
  • Ability to multi-task; work under pressure and on tight deadlines; and meet deadlines on multiple projects.
  • Effectively manages multiple relationships and interactions at any given time, including supporting multiple Direct and Indirect Managers.
  • Excellent interpersonal skills across internal team members, customers, dealers and other third-party vendors, groups or partners.
  • Creative thinker and problem solver.
  • Proactive and demonstrates take-charge attitude.
  • Knowledge in Microsoft Office
  • “Hands on” orientation, very comfortable with implementation activities.
  • Excellent oral and writing skills
  • Willing and able to travel extensively in the implementation of initiatives.
  • Results-oriented.
  • Must possess a teamwork attitude when collaborate with all stakeholders
  • Must be people-oriented
  • Must be able to observe integrity when dealing commitments with internal as well as external clients
  • Must have discipline when creating strat plans and follow strict timelines of projects
  • Willing to work more than 8 hours and adjust to other region’s time zone from time to time

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Once in a while
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

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About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

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