ABS-CBN Corporation
ABS-CBN Corporation

Digital Advertising Self-serve Hub (DASH) Marketing and Partnership Lead  

ABS-CBN Corporation

  • Quezon City, Philippines
    Quezon City, Metro Manila, Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Philippines
    Quezon City
    Metro Manila
    Philippines
    Philippines
  • Full timeFULL_TIME

Expired a year ago

2022-10-30T16:00:00+00:00
Job closed.

Job Description

Position Summary

ABS-CBN’s digital business has been rapidly growing and it is key that crucial talents are in place to keep this momentum going. One of the departments in the Digital division, “Digital Revenue” – aims to have a total view of all the revenue streams of ABS-CBN on digital, it also has a strategic and holistic view of how each revenue stream grows, spots opportunities for growth, influences go-to-market ideas for advertisers, looks at trends for ABS-CBN’s subscription and advertising revenues, and has the business acumen to formulate business models to ensure that the company is earning its maximum revenue potential.

Part of the oversight of the Digital Revenue org is a product called the ABS-CBN Digital Advertising Self-serve Hub or DASH for short. This allows advertisers to place their digital ads on ABS-CBN’s web and app properties via an easy-to-use self-serve platform which was launched Dec 2020 with the aim of growing the long-tail and eventually, large advertiser business of ABS-CBN.

Major Duties and Responsibilities

  • Leads all DASH - marketing-related activities (from strategy down to execution; For eg: go-to-market pitch decks, marketing collaterals/e-flyers)
  • May also forge and execute partnership agreements with key organizations to acquire users for DASH
  • Acts as Revenue and partnerships support for DASH
  • Aligns with internal ABS-CBN divisions or lines of businesses/teams on DASH marketing-related initiatives and implementation
  • Helps cull relevant data / reports on DASH
  • Handles the day-to-day operations support for DASH working with relevant teams from Ad Operations, Digital Consumer Tech, 3rd party partners, etc.
  • Creative support for Digital Marketing Creatives team for advertiser go-to-market efforts (and potentially, branded campaigns)
  • Support for business ventures of ABS-CBN digital, an example of this but not limited to, is the collaboration with digital and creative agencies for creative marketing solutions for advertisers, and other relevant partnerships for ABS-CBN’s owned and operated digital properties
  • May also potentially handle projects or initiatives with the nature of earning revenues for the Digital division of ABS-CBN

Minimum Qualifications

  • At least 3 years of work experience related to the role
  • Experience working in a digital media / ad agency, digital marketing / digital product marketing is a plus
  • Ability to do creative lay-outs, art and copy-related skills (showcasing portfolio of previous work is a big plus)
  • Proficient in Adobe Photoshop, or any lay-out software available
  • Video editing skill is a plus
  • Proficient in MS Powerpoint, Keynote, Google Slides, MS Excel / Google Sheets, MS Word, and any equivalent software
  • Excellent communication skills, with knowledge on how to utilize multiple media touchpoints
  • Empathetic and servant leader that can steer projects and manage people effectively and efficiently

Required Skills

  • Digital Marketing

Jobs Summary

Job Level
Associate / Supervisor
Job Category
Sales and Marketing
Educational Requirement
Bachelor's degree graduate
Recruiter response to application
Always
Office Address
Ground Floor ELJ Building, ABS-CBN Compound, Mother Ignacia Avenue, 1100 Metro Manila, Quezon City, Metro Manila, Philippines
Industry
Entertainment / Film / News and Current Affairs / Public Service / Publishing / Digital, etc.
Vacancy
1 opening
Website
https://careers.abs-cbn.com/

Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.

About ABS-CBN Corporation

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments. As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence. ABS-CBN’s line of businesses include: • Content Production and Distribution is comprised of content exhibition on free terrestrial television (TV), cable channels and on-line streaming platforms; global operations; films or movies; music; narrowcast; digital; print and on-line publications; and live events and concerts. • News and public affairs programs; News delivery platforms • The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. • Films • Music • Digital • Live events and concerts • Cable and broadband Teams working in ABS-CBN live out these core values, collectively called “The Kapamilya Way”: • Service Orientation • Meritocracy • Excellence • Teamwork and Partnerships • Teaching and Learning • Honesty, Integrity, and Respect

People also applied to

  1. Home

Other Recommended Jobs

Apply jobs in

Job Categories:

Related to your search: