Marketing and Communications Officer  

Summary of Work Activities and Responsibilities:

Under the Office of the Dean of Ateneo School of Medicine and Public Health, and in close coordination with the University Marketing and Communications Office, the Marketing and Communications Officer is responsible for implementing the school’s marketing and communication efforts.

The Ateneo School of Medicine and Public Health marketing and communication project consists of developing, producing, and publishing content items that support and promote Ateneo School of Medicine and Public Health goals, aligned with University strategy and standards (in terms of both branding and quality). While directly reporting to the Ateneo School of Medicine and Public Healh Dean, University Marketing and Communications Office shall have oversight responsibilities as well.

These are mainly in the areas of:

• Message development

• Digital communications (web, email, and social media)

• Stakeholder and public relations

• Marketing collaterals and merchandise

Main Duties and Responsibilities:

I. Message Development

• Content Planning, Creation, and Coordination

  • Learn and understand the School's goals and University strategy in detail, and find touchpoints relevant and specific to the school's audiences

  • Conceptualize, write, and edit communications plans and actual copy (information and stories)

• Content Management and Production

  • Make content presentable and usable using basic graphic design and document handling

  • Coordinate production of more complex designs and formats with designers and other creatives as needed, and with admin approval

  • Organize, manage, and secure files of all marketing and communications messaging and related materials and resources

II. Digital Communications

• Social Media

  • Develop and implement a consistent and timely social media plan, mindful of target audiences and engagement objectives, with guidance from Marketing Office and approval from the Ateneo School of Medicine and Public Health Administration

  • Manage official social media accounts

  • Create and share social media posts and content, built on the school's messaging, working with approved designers and creatives as needed, with admin approval, and aligned with University standards

  • Monitor the web and social media—with special attention paid to the accounts related to the school, like student organization and alumni group pages—and report both outstanding and problematic content and practices to the Office of the Dean and Marketing Office.

• Web and Email

  • Ensures that the website always contains accurate and up-to-date information and content, and that it is the “single source of truth”

  • Enforces alignment of written and visual web and email content with University policy and standards

  • Posts articles and media on the website according to plans and strategies

  • Uses email and email marketing, linked to the website and social media, to reach certain audiences as necessary

  • Regularly reviews and summarizes web analytics

• Stakeholder and Public Relations

• Marketing Collaterals and Merchandise

Education and Experience Requirements:

• Bachelor's degree in Marketing Communications, Communications, Creative Writing, Journalism, or any related field; or the equivalent combination of education and experience
• At least 2 years of relevant work experience, preferably involving marketing communications

Knowledge, Skills, and Abilities:

• Strong oral communication and presentation skills
• Strong, detail-oriented, and prolific writing skills in English
• Ability to understand and write basic communication plans and strategy
• Ability to understand and implement brand identity and content standards, and identify whether materials are aligned and misaligned
• Ability to analyze, and interpret communication data, including social media and web analytics and media monitoring information
• Web- and tech-savvy; comfortable with creating, consuming, and using digital media
• Proficiency in standard computer operating systems (i.e. Windows or MacOS); cloud storage (Google Drive); and word processing, spreadsheets, and slideshow software (i.e. Microsoft Office, Google Workspace)
• Basic knowledge of graphic design, video editing, and creating presentations (even if only on basic office software) for marketing and communications materials, and to create mock-ups for discussion and turnover for actual production
• Ability to coordinate with designers, creatives, and suppliers for production of media, marketing collaterals, and other items
• Works well with teams, self-directed, comfortable with communicating with big groups and the public, and personable
• Experience in using the Content Management System of a corporate or school website an advantage
• Contact with media, familiarity with medical and public health institutions, and connections with Jesuit schools and ministries are advantages