Marketing Director  

The Marketing Director is primarily responsible for managing all of the operations for our internet marketing division and ensures clients receive the best possible service when they purchase our Internet marketing products (SEO/PPC/Social Media).

Additionally, the Marketing Director will be the main driver to develop, update, and maintain our existing catalog of Internet marketing products with the assistance and feedback from the sales team, the board of directors, and the product development team.

The Marketing Director reports directly to the Chief Vision Officer for International.

Leadership and Operations

• Provide leadership to a multi-disciplinary team to achieve success; both internal and external stakeholders
• Constantly audit and analyze production and client-facing metrics to increase productivity, reduce costs, and increase performance and results.
• Provide continuous training to ensure that we are providing digital marketing best practices as part of our service
• Collaborate with the product development team in solving roadblocks with technological solutions
• Develop “best-in-class” products/services with our product development team
• Collaborate with the product development team in providing process and training documentation for all Internet marketing products
• Assess the use of tools and software in order to analyze cost vs benefit of each item.
• Meet with team members regularly to discuss their goals/your goals for them and coach them to help them reach said goals.
• Deliver monthly reports to the board and management team
• Redeploy B/C players and coach existing team members as necessary
• Achieve company monthly goals for KPIs including, but not limited to, customer service, client retention, and profitability.
• Have weekly meetings to discuss issues, goals, policies, and company announcements
• Effectively forecast future hires based on data of revenue forecasts, turn around time, project load, and profitability studies
• Consistently coach/give feedback to team leads and team members by performing trimester performance reviews
• Make recommendations on team members who have been performing exceptionally well

Digital Marketing

• Use your talent for translating client market needs and business problems into actionable strategies using the latest in digital techniques, including: SEO, Content Marketing, Social Media, Paid Media, PPC/SEM
• Source, vet, onboard, and manage the savviest digital marketing partners in the industry - having done this before you’ll come to the table with recommendations

Client Management

• Ensure all SEO strategies and recommendations performed by the team are always aligned with the client’s business objectives, promotes optimization of existing content, and helps uncover additional marketing opportunities
• Ensure off-page and link-building campaigns are always aligned with our clients’ SEO goals
• Ensure team consistently monitors and tracks social media metrics and reports results (including campaigns) on a monthly basis to key stakeholders
• Ensure team utilizes web analytics to suggest improvements to site content as well as provide better ways to showcase content in the future
• Work with team members to develop creative solutions for clients and their on-site content strategy
• Ensure team members correctly plan and implement promotional campaigns for clients
• Ensure the team properly manages, measures, and improves lead generation campaigns for clients
• Support the sales team with technical support on sales calls for high dollar clients
• Minimize escalations, refunds and cancellations from the department
• Achieve department sales goals and constantly improve it on a regular basis
• Create an environment cultivating a high level of customer service, excellence, and performance for the team
• Consistently improve department processes and coach team members to increase production efficiency
• Stay up to date with SEO and PPC industry best practices
• Regularly coordinate with the client-facing, production, and sales teams regarding any new/updated processes or products
• Follow HR guidelines and hold departments accountable for both the HR guidelines and department goals
• Give feedback to the management team to improve products, services, and customer experience

• Bachelor’s degree in business, marketing, communications, or related field
• 7+ years of management experience
• Proven experience in SEO, Paid Media, Social Media, and content marketing
• Proficiency in using Google Analytics, MOZ, SEMRush, etc.
• Show proof of results in SEO/SEM/PPC advertising campaigns with at least 3 clients
• Sales experience a strong plus
• Excellent client service skills
• Excellent interpersonal, written and communication skills
• Must have strong organizational skills
• A positive attitude and a willingness to be a part of the team
• Experience in the web design industry is a strong plus