Digital Channels Optimization Manager
CIMB Bank Philippines
- Taguig, Philippines28th Floor ORE Central, 31st Street , Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-05-07T16:00:00+00:00Job closed.
Job Description
- Create a strategic plan to drive more app engagement, adoption, and retention throughout customer life cyle
- Plan and execute campaigns/ promos/ programs to drive app adoption and retention , and ensure top notch results
- Coordinate with App Product Manager, Marketing, Data Scientist, IT and other cross-functional parties to make sure that the initiatives are implementedw ith the highest quality of work
- Manage SMS/ Email/ Viber/ Push communications to users to drive more engagement and revenues from the app
- Manage Digital Channels marketing budget by running campaigns, sending targeted communications, and keeping a tracker for the used/ unused budget
- Closely monitoring the effectiveness of the initiatives through various metrics, such as but not limited to App Installs, MAU, Churn Rate, Adoption Rate, for different cohorts
- Analyze marketing data, looking for actionable insight and know-how to pivot the strategy to accomplish the goal
- Provide a comprehensive and data-driven report of Digital Channels key metrics to stakeholders
- Stay current on the latest technology / digital trend in financial industry or other digital-driven industry
- Conduct a periodic survey to understand our app user better and provide actionable insights to stakeholders
- Hands on experience with leading app analytic tools, such as but not limited to Google Analytics, Appsflyer, MoEngage
Minimum Qualifications
- Obsession for monitoring and optimizing. Love measuring stuff numerically, monitor performance, and endlessly, obsessively, iterate to improve it
- Curiosity and initiative. Love exploring and seeking out new opportunities and hyper-experimenting new ideas
- Drive. Energetic, hard-working, and persevere through adversity until the job is done well
- Diligence, organization. Entrusted with big responsibilities as well as small tasks. Tidy and organized in work.
- Analytical reasoning. Comfortable in crunching numbers and grasp the insights. Quick learner and can investigate effectively & pickup new concepts
- Eagerness to teach and empower others. Look forward to taking less experienced, but talented colleague under the wing and teaching them
- A keen sense for visual & written communication. Have a good feel for what concise, catchy written communication looks like. Can tell difference between striking artwork and more-of-the-same kind of stuff
- Passion for the topic. Obsessed with getting people using our mobile app through various ways for different target segments
- Excellent verbal, written communication, and presentation skills, with high attention to detail. Mobilize cross-functional parties to run initiatives successfully
- Start-up zeal. High ability to roll-up the sleeves and execute
Perks and Benefits
Retirement Benefit Plans
Special Leave Benefits for Women
Single Parent Leave
Paid Holidays
Medical / Health Insurance
Paid Sick Leave
Performance Bonus
Paid Bereavement/Family Leave
Life Insurance
Paid Vacation Leave
Transportation Allowances
Maternity & Paternity Leave
Medical, Prescription, Dental, or Vision Plans
Other
13th Month Pay
14.5 Month Pay
Personal Rejuvenation Leave
Birthday Leave
SickLeave Conversion
Medical and Wellness Benefit
Rice Allowance
Communication Allowance
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- IT and Software
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- 31st Street, Taguig, Metro Manila, Philippines
- Industry
- Banking/Financial Institutions
- Vacancy
- 1 opening
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About CIMB Bank Philippines
Why We Exist:
The most awarded digital bank in the Philippines.
We entered the Philippines market to spark the future-ready, customer-obsessed transformation in the Banking sector. Since our launch, we have rallied behind the vision of bringing an accessible and seamless banking experience to the consumers while helping them achieve financial freedom. We aim to be the most trusted digital bank for every Filipino.
The People & Culture:
We call ourselves CIMB Mavericks - unique individuals who are thriving in a fast-paced and highly competitive environment. Everyone who joins CIMB Bank is not afraid to own big responsibilities and are very persistent in creating new ways to achieve our goals. Aside from looking after our own successes, we embody malasakit and ensure that we also take care of our colleagues’ feat. Every day we are fueled by our shared purpose. To top it off, we thrive in a modern work environment which allows us to be fun to the core.