Lead Specialist, Technical Writing
Emerson Electric (Asia) Limited
- Quezon City, Philippines9-12F, EDSA, Bungad, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Description
Responsibilities
Duty 1: Content and Technical Writing
- Recommends content/concept to various groups (marketing, design and engineering) to implement the marketing communications strategy in form of marketing collaterals (e.g. storyboard, script, proven results)
- Analyzes and diagnoses escalations and recommends plan of action to create marketing communications strategy. Reports and corrects published documents if they are proven to contain technical errors.
- Identifies, mitigates and controls risks related to branding, legal and marketing operations.
- Performs audit of the team’s marketing content assets, analyse, and recommends improvements to ensure compliance to branding guidelines.
- Creates/revises copies/creative brief/storyboard based on customer requirements
Duty 2: Creative Development
- Performs internal quality check on copies/ multimedia / graphic requests (Standard/Checklist)
- Creates new marketing communication materials from customer specification/requirements to effectively represent the products, services, brands and/or organization to customers and prospects using the knowledge of layout principles and aesthetic design concepts using computer based design software
- Provides creative direction in campaign assets / photo and video production (Pre-production to Post Production)
Duty 3: Project Support
Project Initiation
- Leads scope reviews - drives the conversation, provides overview of the team including processes, capabilities and purpose; Understands or uncovers the real need for the project; uses technical and business knowledge to have an initial understanding of the value, impact and complexity of the project
Project Planning
- Leads project milestone and gate reviews
- Creates project scope and timeline for small projects
- In case of differences, negotiate with clients for small applications
- Reviews and assesses proposals in terms of relevance and application to the requirements of the customers
- Recommends and negotiates solution and development timeline to the stakeholders; gets their buy-in and commitment to any deliverable
- Analyzes risk and mitigate project circumstances base on impact assessment.
Project Execution
- Approves prototypes or project mock-ups and design guidelines and implements them to the team
Duty 4: Mailbox Management
- Allocates Requests/Tasks/Emails to appropriate individual / support group
Duty 5: Metrics, Reporting and Analytics
Data Manipulation
- Formats extracted data based on expected report output. (multiple data formatting requirements)
- Combines extracted data from multiple resources using automated tools (excel, macro, database)
Data Analysis
- Analyzes gathered information & data using descriptive analytics (basic mathematics & comparative analysis)
Report Scoping and Planning
- Creates and tests dynamic reports based on the designed format
- Creates histograms, charts, summaries as necessary to aid in easy interpretation and better provide decision support to the Integrated Marketing team
Report Development
- Performs data validation to achieve data consistency
Report Generation, Analysis and Maintenance
- Generate, analyze, create report/dashboard from different sources and submit to requestor
Duty 6: Training and Development
- Creates/Authors content of software tool materials (e.g. presentations, evaluation tools, etc.) for new content writing/graphics/multimedia courses/programs
- Conducts advanced training on content writing/graphics/multimedia tool usage including skills development and certification (e.g. troubleshooting, presenting, etc.)
Duty 7: Continuous Improvement
- Identifies continuous improvement project ideas.
- Maps processes as part of the procedure documentation.
- Leads a team in handling a Continuous Improvement Project using a problem solving methodology.
Minimum Qualifications
The position exists for the purpose of providing excellent marketing support to the Integrated Marketing initiatives in terms but not limited to content writing, conceptualizing, designing and producing a wide range of printed and/or digital material (images, video, audio and animation) for high impact communications while adhering to the Emerson guidelines for consistency and uniformity in support of Emerson’s marketing strategies.
Education: Bachelor’s degree in Marketing / Communications / Multimedia arts or equivalent
Job Related Experience: 6 years related experience in creating marketing content (storyboard, script, proven results, etc.), creation of marketing collaterals (brochures, flyers, video, banner ads, etc.), copies/graphic/multimedia design using computer aided software in creative media agency or equal capacity and providing creative direction in copy, photo and video production
Specific Knowledge:
- Extensive knowledge in creative and technical writing.
- Highly proficient in creating marketing content for digital and print
- Advanced knowledge in using MS Office Applications (e.g., Word, Excel, PowerPoint, etc.)
- Basic Knowledge in design software products (e.g. Adobe Premiere, Adobe Audition, etc.) and other graphics design applications
Skills:
- Communication skills (oral & written)
- Analytical Skills
- Organizing and planning skills
- Interpersonal skills
- Time/work management
- Problem solving skills
- Presentation / Facilitation skills
- Project Management skills
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Office Address
- EDSA, Bungad