Insights & Reports Manager | Marketing Services Hub  

End-to-end support CRM Campaign Data Science & Analytics to Feel Valued Tribe squads under Consumer Business.

Data Build & Whitelisting

• Define Squad data requirements and support Train Lead to drive delivery
• Liaises with external teams to identify and extract data required for generating campaign and/or rewards and/or loans insights
• Creates whitelists and other data-driven requests to support squad’s deliverables, if necessary

Data Visualization & Reporting

• Define Squad Dashboard & reporting requirements
• Regular maintenance and delivery of simple-moderate complexity Dashboard & Report modifications, endorse High complexity to Train lead - for CDA-Data Viz team delivery
• Squad SPOC for KPI standardization - in collaboration with Train lead & CDA Data Build Team
• Ensure timeliness and accuracy of squad dashboards & reports
• Lift accuracy of forecasting models / outlook of squad KPIs

Data Insighting

• Collaborate with the squad lead in defining the right business questions, answerable by data & insights
• Develop the squad’s insighting framework (data requirements covering internal, external, qualitative and quantitative, methodology / approach, target date) to answer the pertinent business questions.
• Creates and continuously updates robust portraits of squad-level target consumer segments based on insights, behaviors and sentiments (ex. MDS Lapser Profile, Loans Taker Profile, Rewards Redeemer Profile)
• Assist campaign designer and business analyst in testing campaign hypotheses
• Assist campaign designer and business analyst with output of statistical models and its usage
• CRM: Provide squad level insights based on data from customer, campaign and channel interaction history, Lead squad level campaign deep, dives, post mortems & recommendations to lift campaign & channel response & efficiencies; Support development of Squad Campaign level P&L - for integration by train insights & reports lead

Data Science, Modeling, Advanced Analytics

• Drive and Define Squad-specific Modeling Requirements;
• Deliver models if squad has capability / capacity, endorse to Train lead model requirements that are beyond the squad’s capability & capacity
• CRM: Deliver squad Customer Path to purchase models (ie Sanky charts) to define a customer’s end to end journey & path to purchase; Next Best Offer Models (in collaboration with CDA Data Science), Collaborate with CDA (EDO-AA w/ FV Tribe MS) on higher level models such as Next Best Offer / Offer Optimization and maintenance/monitoring of existing CRM models (ie Churn, Product propensity, Missed Reg, Uplift Models)

Education and Work Experience

• Graduate of Statistics, Math, IT, Computer Science, Engineering
• At least 3 years experience in business intelligence or analytics

Technical competencies

• Ability to connect Business Requirements and Needs to the Technology roadmap
• Strong knowledge in marketing and track record in connecting Analytics with business / marketing applications & use cases
• Knowledge and expertise in Business Intelligence development
• Proficiency in visualization tools such as Tableau, Power BI and SAS Visual Analytics
• Programming expertise on the following languages: SAS, Visual Basic, Open Sources (Python, R), SQL. Knowledge in Java a plus.
• Proficient in Microsoft Word, Excel & Powerpoint.

Functional competencies

• Strong project / program management skills with experience in leading and implementing business intelligence driven projects
• Stakeholder Management
• Ability to influence without direct authority
• Strong Verbal & Written Communication Skills
• Team Player and able to exercise direct and indirect influence with Cross Functional partners/peers/stakeholders