Merchant Digital Marketing Manager
GoTo Company
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 4 years ago
2020-06-23T08:57:30.740203+00:00Job closed.
Job Description
- Plan and evaluate all digital marketing activities using ads platform including SEM, social media, display advertising campaigns and affiliate marketing
- Work with data & merchant monetization team, be their partner and suggest best digital solutions to grow the merchant’s business via digital ads (increase repeat orders, churn prevention, cross selling, etc)
- Work on a budget and strive to have maximum number of orders while keeping the Cost per Orders (CPO) at the optimum level
- Manage multiple agencies / ad networks in order to achieve re-engagement objectives
- Work with the growth team to suggest creative growth hacking strategies and improve the user funnel conversion rate
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan and create small-scale experiments that to increase the number of orders / transactions
- Suggest new digital channels that have the potential to increase orders / transaction numbers in an efficient way
- Mentor / coach the Merchant Digital Marketing team to have a continuous development in terms of professional and personal
Minimum Qualifications
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing (Min 4 years)
- Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads
- Have experience in managing Ad Networks for Re-engagement campaigns
- Experience in handling teams with more than 3 people
- Highly proficient in doing remarketing / retargeting campaigns using digital ad platforms
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Ability to work with optimizing tools such as Smartly
- Able to generate meaningful reports using tools such as Supermetrics, Google Data Studio
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- IT and Software
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
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About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.