Market Researcher


  • South Jakarta, Indonesia
    Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, Jakarta, Indonesia
    South Jakarta
  • Full time
Posted 3 months ago and deadline of application is on 12 Dec
Recruiter was hiring 2 days ago

Market Researcher


Job Description

  • Execute strategic market research such as customer segmentation, funnel analysis, and deep dive category or brand analysis
  • Employ best practices for sample and survey design
  • Conduct market size estimation by leveraging internal, survey and secondary research sources.
  • Manage market research projects E2E: Briefing, Development, Execution, Sharing
  • Conduct deep-dive ethnographic and other qualitative work to understand market landscape and identify key dynamics to focus on for product and feature development
  • Work closely with Product research peer to ensure Market and Product insights are fused throughout the business and product development process

Minimum Qualifications

We are looking for an experienced Market Research professional to join our growing Research team at Go-Jek. The Research team provides key insights to aid in the developing and execution of product design, marketing and communication, and overall operational and business strategy. This requires a combination of strong technical research capability complemented by strong business acumen and organizational prowess. The ideal candidate has the ability to balance both numeric and creative skills, is a strong communicator, and works well in a cross-functional, team-oriented structure.

This role will sit within an embedded Research team for a specific Product vertical, reporting directly to the Research Lead for that product. The role is responsible for delivering key insights that will be used to inform overall business strategy, with key stakeholders including Product Manager, Ops/Marketplace owners, and Marketing.

The ideal candidate:

  • Has 4-8 years experience or more in the field of Market Research
  • Is knowledgeable and experienced with survey or polling methodologies
  • Has experience and knowledge in quantitative research including one of the following: customer segmentation, funnel analysis, consumer behavior, usage and attitude studies
  • Is knowledgeable and experienced using qualitative research methods
  • Has been hands on with a proven track record of designing, executing, and sharing survey research
  • Has expertise using Research panel suppliers both offline and online
  • Can identify biases from different research techniques and advise to avoid them
  • Must speak English and preferably have secondary language capability (Southeast Asia)
  • Must be currently residing in Indonesia

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
IT and Software
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru
IT and Software
1 opening

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About GO-JEK

Established in 2010 as a motorcycle ride-hailing phone service in Indonesia, GOJEK has since evolved to provide on-demand transport and lifestyle services that move the city. GOJEK first established its international footprint in 2018 when the Indonesian first ‘Unicorn’ company entered Vietnam, followed with Singapore, Thailand and The Philippines. Driven by the spirit of spreading positive social impacts through technology, GOJEK’s expansion aims to improve the quality of life of our customers by ensuring efficiency in each market and to be the solution of every day’s frustration. As a true local startup, GOJEK’s mobile application is now the number one online service booking app in Indonesia, with more than 125 million downloads as of December 2018, 21 line of services spread out in over 170+ cities across Southeast Asia, with more to follow in the coming years. Proud to be Karya Anak Bangsa, we continue to strive to be a bar-raising company. This is the place where we get to collaborate with A+ talent. This is where we experience tremendous growth and learning opportunity. This is where we nurture our fast-paced, dynamic and fun-filled culture.