Platform Digital Marketing Specialist
GoTo Company
- South Jakarta, IndonesiaPasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 5 years ago
2019-09-29T17:00:00+00:00Job closed.
Job Description
- Plan and execute all digital acquisition activities (mobile app install) using ads platform including SEM, social media, display advertising campaigns and affiliate marketing;
- Work on a budget and strive to have maximum number of new users while keeping the CAC at the optimum level;
- Manage multiple agencies / ad networks in order to achieve acquisition objectives;
- Work with the growth team to suggest creative growth hacking strategies and improve the acquisition funnel conversion rate;
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Identify trends and insights, and optimize spend and performance based on the insights;
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
- Do app install fraud monitoring and take actions to minimize the fraud numbers;
- Plan and create small-scale experiments that to increase the new user numbers;
- Suggest new digital channels that have the potential to increase new user numbers in an efficient way
Minimum Qualifications
- BS/MS degree in marketing or a related field;
- Proven working experience in digital marketing (Min 2 years);
- Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads;
- Have experience in managing Ad Networks for acquisition campaigns;
- Have basic understanding on organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO);
- Understand the concept of Customer Acquisition Cost (CAC) and Life Time Value (LTV);
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
- Have basic knowledge of SQL;
- Have good understanding on mobile attribution tools (e.g. Appsflyer);
- Understand the basic of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360);
- Have basic understanding on Google Analytics;
- Strong analytical skills and data-driven thinking;
- Up-to-date with the latest trends and best practices in online marketing and measurement;
- Able to generate meaningful reports using tools such as Supermetrics, Google Data Studio would be a plus;
- Ability to work with optimizing tools such as Smartly would be a plus;
- Experiences in handling programmatic ad buying (e.g DoubleClick) would be a plus;
- Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus.
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Pasaraya Blok M Gedung B Lt. 6, Jalan Iskandarsyah II No.7, RW. 2, Melawai, Kebayoran Baru, South Jakarta, DKI Jakarta, Indonesia
Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.
About GoTo Company
GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises of on-demand transport, e-commerce, food and grocery delivery, logistics and fulfillment, and financial services through the Gojek, Tokopedia and GoTo Financial platforms.