Product Marketing Manager  

We’re looking for a passionate, hands-on marketer who is interested in solving one of the world's largest problems, financial inclusion. Our team is doing cutting-edge work in data science and machine learning, using unique data to give our customers access to credit. This helps us realize our vision of unlocking financial access, choice, and control for underserved people globally.

Our customer base is entirely mobile, and the Product Marketing Manager will be a key part of launching new products and refining our engagement strategy within the Philippines. Ideal candidates will be creative problem solvers who are curious about what makes people tick and have a strong desire to help our customers expand their financial horizons. They will have a strong understanding of the nuances of different forms of communication, and experience driving large-scale product launches, A/B tests, and customer retention programs.

Responsibilities:

• Develop and test targeted messaging and value propositions for new and existing features focused on driving customer engagement, loyalty, and advocacy
• Partner with local and international team members to pilot and scale successful experiments
• Increase speed of testing iterations and strength of findings
• Own end-to-end management of campaigns, including content, production, testing, setup, deployment, monitoring, analysis, and presentation of results
• Champion product related changes relevant to engagement & retention objectives
• Intellectual rigor and curiosity, ability to process and synthesize data

Requirements:

• 3+ years of relevant experience with mobile B2C product and lifecycle marketing campaigns (push notification, SMS, in-app messages)
• Strong analytical approach to funnel activation metrics, campaign performance, and optimization
• Highly proficient in mobile marketing platforms (e.g. Braze, UrbanAirship, Iterable)
• Highly proficient with data analysis tools (e.g. Amplitude, Looker, Tableau)
• Hands-on experience scoping and running A/B and multivariate tests
• Careful attention to detail and strong organizational skills
• Ability to write and edit effective short form copy (primarily push notifications and SMS messages) in both English and Tagalog
• Work with humility, empathy, and a service-oriented attitude of “Customer First”
• Coding experience is a plus (HTML, CSS, JavaScript preferred)