B2B Marketing Lead  

The B2B Marketing Lead shall be directly responsible for establishing Kalibrr brand as the premier end-to-end recruitment solution for employers in Indonesia. To be successful, this person will have a strong sense of ROI and does ultimately work towards profitability by optimizing customer segments and managing relationships. S/he will care about helping millions of people find the best job opportunities throughout the careers.

Responsibilities

1. Establish Brand Presence and Leadership

• Promote Kalibrr’s brand, increasing visibility, perception, and trust. This includes visual, message, and PR elements of the brand.
• Establish Kalibrr’s thought leadership as an end-to-end recruitment platform, among HR communities, partners, and influencers.
• Actively promoting Kalibrr throughout social media channels

2. Lead B-B Acquisition and Activation Strategies

• Establish and prioritize customer segmentation (B2B) and devise nationwide strategies for acquisition and activation strategies.
• Conceptualize and cultivate local strategic partnership programs and media relationships.
• Lead Kalibrr’s content marketing efforts in the country.
• Partner with Sales to generate target promotional campaigns.

3. Manage Growth Partnerships

• Oversee all Partnership efforts including University, industry, professional, media, and governmental, to expand non-digital reach.
• Schedule and conduct B2B events that attract potential paying customers.
• Coordinate Kalibrr speaking engagements for maximum B2B brand exposure, lead generation, and ROI, including pre and post-event media outreach and PR.

4. Manage Lead Generation / Sales Opportunities

• Directly manage over qualified lead generation operations including list building, lead qualification, and lead generation, while building demand for Kalibrr offerings.

Experience in the following:

• Building a strong brand and brand presence, with demonstrable results in improving awareness, penetration, perception, trust, and loyalty.
• Establishing, managing, and maximizing profitability and conversion from target customer segments.
• Has a deep understanding of HR communities in Indonesia
• Passionate in building professional relationships
• Passionate in managing VIP and highly targeted events
• Active in social media channels
• Strategic and tactical experience with new market entry across Indonesia and across different consumer and business segments in regions and provinces.