Performance Marketing Executive  

You will be responsible for contributing to the overall marketing strategy digitally for the Indonesian market. You will play a pivotal role in the development of Love, Bonito’s brand across all major digital platforms and channels, primarily, paid & organic marketing, social media and other performance-driven marketing. You will be reporting to Senior Marketing Executive and working with Regional Performance Marketing team.

Main Responsibilities

• Plan and own overall digital performance marketing strategy (including but not limited to SEM, social paid, GDN, programmatic, SEO and etc) and be responsible for all performance marketing KPIs.
• Proposing and managing Marketing budgets to be spent monthly, quarterly and yearly.
• Strategize, manage, execute and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
• Responsible for quality traffic growth through comprehensive channel optimization approaches.
• Consistently improve search result rankings and traffic by improving site structure, page construction, keywords research, compelling SEO copywriting, updating meta tags and etc.
• Ability to analyze current keyword trends in the market.
• Analyze conversion and revenue trends to proactively identify. opportunities for revenue optimization by providing insights and analysis from all available data sources.
• Coordinate and manage multiple stakeholders internally (tech team and etc) and externally (vendors and etc) to ensure smooth execution of all channel initiatives and improve attribution model and data tracking.
• Generate performance reports and conduct regular analysis on key metrics timely to consistently drive marketing efficiency and ROAS.

KPI:

• Traffic
• New Customer Acquisition
• Marketing Efficiency
• CAC
• ROAS
• Revenue from performance channel
• Organic Search Rankings

Qualifications and Experience

• 2+ years as Performance Marketer preferably in a display, social paid and SEM.
• Expert knowledge of performance marketing and web & mobile analytics tools.
• A solid logical and analytical thinker with strong interests in number side of things.
• Proficient in SEO, SEM, GDN, Social Media (FB ads).
• Proficient in Excel and data analytics tools, SQL is a big PLUS.
• Strong and effective communicator and a reliable team player.

You should have/be:

• A passion for all things marketing, be it content or analytics.
• An ability to think & work strategically and systematically.
• Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient.
• A self-starter, proactive and hands-on approach. Get it done right and fast!
• Strong project management, multitasking and execution abilities.
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets).
• A fun, energetic and charismatic personality.