Marketing Manager  

To drive and oversee all marketing operations and mainly responsible for developing Love, Bonito’s vision to life. You will act as a pivotal role for driving Love, Bonito’s expansion and telling our story across in our major platforms and communication channels, primarily, e-commerce sites/app, retail stores, crm, social media, paid & organic marketing, events & activations. Overseeing the overall marketing strategy, you will play a pivotal role in the positioning of Love, Bonito’s brand in Indonesia. Reporting directly into the Country Head, you will play a key role in building our brand presence and growing our business in this exhilarating expansion phase.

Company’s Key Player & Department Manager

• Strong initiative in translating company’s key initiative, objective and result.
• Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores to attain monthly targets and key campaign objectives.
• Ability to develop a marketing plan and manage full marketing budget of the company and translate to quantitative results.
• Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
• Plan and organize marketing functions and operations (product development, branding, communications etc.), while making sure the Love, Bonito brand has its unique voice.
• Constantly improve framework, tools and processes for marketing team.

Digital/ Performance Marketing

• Setting up the right KPI and goals for Performance marketing with full understanding of the marketing funnel.
• Develop strong strategy, framework and execute rollout for all BAU and/or automated activities, not limited to: CRM Transactionals, Loyalty Programme, Brand Awareness, Prospecting Campaigns, SEO Improvements and Longer term Initiatives.
• Initiate, Conceptualize, Strategize, manage, execute and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
• Spearhead vendor partnership with our Performance Marketing agency to ensure that performance is optimized and ROAS and acquisition targets are met.
• Ability to run internal digital/ media buying via the various digital platforms: Facebook and Google.
• Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
• Collaborate closely with more upstream teams i.e. Merchandising & Retail Teams particularly in the branding and marketing of new lines and key collections.
• Collaborate closely with Product/ IT/ BI Team for site-improvements and rolling out of marketing-related feature requests.

Brand Marketing ( Community, PR, Social Media & Content )

• Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners.
• Collaborate closely with Creative Team to develop concepts for thematics and cross-channel, while also improving our Social Media channel (stronger storytelling, visual identity and brand voice).
• Collaborate closely with the Retail Teams for all in-store initiatives that can range from thematics, sales to more experiential events.
• Pushing for brand localization without losing brand’s identity and keeping brand’s integrity.
• Understanding the Indonesian female industry and what matters to her.
• Study, research and stay on top of the evolving consumer trends and behaviour to propose new / improved initiatives and strategies to keep the community engaged.
• Group customers into different segments (behaviour or lifestyle etc) and propose different strategies to continually engage and serve them, based on their needs.
• Plan, conceptualize and execute workshops & events (online and offline) to grow, engage, and retain the LB community.

You should have / be:

• A passion and genuine interest in fashion, retail and e-commerce.
• Have an align vision with the brand and excitement for female-centric causes.
• An ability to think / work strategically & systematically, with impeccable judgment and discretion.
• An inspiring leader to mentor, manage and influence team members.
• Superb project management, multitasking and execution abilities.
• Strong communication skills to inspire and influence internal stakeholders (HQ and Country).
• Leadership qualities which includes good stress-management, prioritization capabilities and emotional intelligence.
• A self-starter, proactive and hands-on approach. Get it done right, and fast.
• Problem solving skills with minimum guidance and structure.
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

Qualifications & Experience:

• 5+ years of experience in related work fields preferably e-commerce/ digital company/ advertising agencies.
• BA/ BS degree in business, marketing, economics, engineering or other related fields.
• Versatile and balanced and has dabbled in both content strategy and analytical roles.
• Proficient in Excel and fluent with marketing tools including Google Analytics, Mailchimp, BI tools (Metabase / Tableau), CRM systems etc.
• Great management, people development skills, good communicator and able to work at a fast-paced environment.