Marketing Manager

Love, Bonito Indonesia

  • Kota Jakarta Selatan, Indonesia
    , Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi, South Jakarta City, Jakarta 12970, Indonesia, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia
    Kota Jakarta Selatan
    Daerah Khusus Ibukota Jakarta
  • Full time
Posted 9 days ago and deadline of application is on 14 Jul
Recruiter was hiring a day ago

Marketing Manager

Love, Bonito Indonesia

Job Description

To drive and oversee all marketing operations and mainly responsible for developing Love, Bonito’s vision to life. You will act as a pivotal role for driving Love, Bonito’s expansion and telling our story across in our major platforms and communication channels, primarily, e-commerce sites/app, retail stores, crm, social media, paid & organic marketing, events & activations. Overseeing the overall marketing strategy, you will play a pivotal role in the positioning of Love, Bonito’s brand in Indonesia. Reporting directly into the Country Head, you will play a key role in building our brand presence and growing our business in this exhilarating expansion phase.

Company’s Key Player & Department Manager

  • Strong initiative in translating company’s key initiative, objective and result.
  • Create and execute engaging and performance-driven campaigns across onsite, EDM, social and retail stores to attain monthly targets and key campaign objectives.
  • Ability to develop a marketing plan and manage full marketing budget of the company and translate to quantitative results.
  • Oversee and groom the marketing team into a high performance and inquisitive team - always asking and thinking about the objective and why first, before deep-diving into initiatives.
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), while making sure the Love, Bonito brand has its unique voice.
  • Constantly improve framework, tools and processes for marketing team.

Digital/ Performance Marketing

  • Setting up the right KPI and goals for Performance marketing with full understanding of the marketing funnel.
  • Develop strong strategy, framework and execute rollout for all BAU and/or automated activities, not limited to: CRM Transactionals, Loyalty Programme, Brand Awareness, Prospecting Campaigns, SEO Improvements and Longer term Initiatives.
  • Initiate, Conceptualize, Strategize, manage, execute and optimize in all respects of performance marketing campaigns for agencies and/or internal teams.
  • Spearhead vendor partnership with our Performance Marketing agency to ensure that performance is optimized and ROAS and acquisition targets are met.
  • Ability to run internal digital/ media buying via the various digital platforms: Facebook and Google.
  • Conduct weekly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.
  • Collaborate closely with more upstream teams i.e. Merchandising & Retail Teams particularly in the branding and marketing of new lines and key collections.
  • Collaborate closely with Product/ IT/ BI Team for site-improvements and rolling out of marketing-related feature requests.

Brand Marketing ( Community, PR, Social Media & Content )

  • Ensure consistent top of mind awareness of Love, Bonito via consistent pitches and product seeding to key media partners.
  • Collaborate closely with Creative Team to develop concepts for thematics and cross-channel, while also improving our Social Media channel (stronger storytelling, visual identity and brand voice).
  • Collaborate closely with the Retail Teams for all in-store initiatives that can range from thematics, sales to more experiential events.
  • Pushing for brand localization without losing brand’s identity and keeping brand’s integrity.
  • Understanding the Indonesian female industry and what matters to her.
  • Study, research and stay on top of the evolving consumer trends and behaviour to propose new / improved initiatives and strategies to keep the community engaged.
  • Group customers into different segments (behaviour or lifestyle etc) and propose different strategies to continually engage and serve them, based on their needs.
  • Plan, conceptualize and execute workshops & events (online and offline) to grow, engage, and retain the LB community.

Minimum Qualifications

You should have / be:

  • A passion and genuine interest in fashion, retail and e-commerce.
  • Have an align vision with the brand and excitement for female-centric causes.
  • An ability to think / work strategically & systematically, with impeccable judgment and discretion.
  • An inspiring leader to mentor, manage and influence team members.
  • Superb project management, multitasking and execution abilities.
  • Strong communication skills to inspire and influence internal stakeholders (HQ and Country).
  • Leadership qualities which includes good stress-management, prioritization capabilities and emotional intelligence.
  • A self-starter, proactive and hands-on approach. Get it done right, and fast.
  • Problem solving skills with minimum guidance and structure.
  • Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together!

Qualifications & Experience:

  • 5+ years of experience in related work fields preferably e-commerce/ digital company/ advertising agencies.
  • BA/ BS degree in business, marketing, economics, engineering or other related fields.
  • Versatile and balanced and has dabbled in both content strategy and analytical roles.
  • Proficient in Excel and fluent with marketing tools including Google Analytics, Mailchimp, BI tools (Metabase / Tableau), CRM systems etc.
  • Great management, people development skills, good communicator and able to work at a fast-paced environment.

Perks and Benefits

  • Paid Vacation Leave Paid Vacation Leave
  • Paid Sick Leave Paid Sick Leave
  • Paid Bereavement/Family Leave Paid Bereavement/Family Leave
  • Maternity & Paternity Leave Maternity & Paternity Leave
  • Medical / Health Insurance Medical / Health Insurance
  • Medical, Prescription, Dental, or Vision Plans Medical, Prescription, Dental, or Vision Plans
  • Employee Discounts Employee Discounts
  • Transportation Allowances Transportation Allowances

Required Skills

  • Sales and Marketing Knowledge
  • Digital Marketing
  • Marketing Communications
  • Content Marketing

Jobs Summary

Job level
Mid-Senior Level / Manager
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Recruiter response to application
Office Address
Jl. Minangkabau No.17a, RT.6/RW.8, Ps. Manggis, Setiabudi, South Jakarta City, Jakarta 12970, Indonesia
Apparel / Fashion
1 opening

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About Love, Bonito Indonesia

Starting out as a passion project in 2010, Love, Bonito has grown exponentially over the last 9 years and is now the largest Singapore's fashion brand, made for real women by real women. Team Love, Bonito is filled with individuals who are passionate, dynamic, innovative and family- friendly. From fashion lovers, reliable marketers to tech-professionals, we have one focus, the Love, Bonito Women. They are the reason behind all of this. By upholding the interests of data, quality products, and meaningful content, we aim to inspire generations of Indonesia. With our mission : For the woman you are, and the woman you want to be, we believe we exist, to help you find the clothes that let you be you - unabashed, uninhibited, undeniably, you.