Digital Media Activation Specialist  

Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You’ve come to the right place.

Why choose Manulife?

• Competitive salary package
• HMO on the first day with free dependents
• Retirement benefits
• Merit Increase
• Performance Bonus
• Global network of industry experts
• Extensive training resources

Job Description

We're looking for a Digital Media Activation Specialist to join our dynamic and growing global team and help us in our digital transformation and data democratization journey. The source will be responsible for owning the day-to-day execution of all elements of paid digital media campaigns and will work in platform to ensure that highly relevant ads reach target audiences through high-quality inventory in the most cost-efficient manner.

Have the skills and knowledge for the job? Learn more about the opening below!

Key Responsibilities:

• Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third-party tools
• Understand and apply high-level industry trends across several different media platforms, where applicable
• Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta, and LinkedIn
• Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity
• Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs
• Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns
• Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders
• Spearhead the paid digital media innovation through a continuous test, learn and scale approach

• 3 - 5+ years of experience, including hands-on keyboard experience in Display & Video 360, Campaign Manager, Google Ads, Meta, and LinkedIn (Google Analytics or Adobe Analytics platform experience is a strong bonus)
• Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies
• Extensive understanding of digital media platforms and relevant metrics
• Strong data analysis skills (Excel v-lookups, pivot tables, and basic functions, ideally including Google Analytics and/or Adobe Analytics) to understand campaign performance, optimizations and improvement areas
• Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis)
• Certifications across Google Marketing Platform and analytics platforms are a bonus.
• Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)
• Business-level English, both written and spoken