Digital Media Buying Specialist
Manulife Business Processing Services
- Quezon City, PhilippinesQuezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
Are you looking for a supportive and collaborative workplace with great benefits and clear career development? You’ve come to the right place.
Why choose Manulife?
- Competitive salary package
- HMO on the first day with free dependents
- Retirement benefits
- Merit Increase
- Performance Bonus
- Global network of industry experts
- Extensive training resources
Job Description
We are looking for a Digital Media Buying Specialist who will be responsible for owning the day-to-day execution of all elements of paid digital media campaigns. The source will work in platform to ensure that highly relevant ads reach target audiences through high-quality inventory in the most cost-efficient manner.
Have the skills and knowledge for the job? Learn more about the opening below!
Key Responsibilities:
- Provide input on integrated paid digital media strategies in collaboration with different marketing stakeholders, backed by thorough research using first party data and third-party tools
- Understand and apply high-level industry trends across several different media platforms
- Set up campaigns in platforms such as Display & Video 360, Campaign Manager, Google Ads, Meta, and LinkedIn
- Manage all aspects of paid search, social, display, video and mobile campaigns including targeting and budget management, maximizing performance & spend at every opportunity
- Ensure all campaigns are delivered on time and within budget whilst achieving Manulife’s KPIs
- Implement a rigorous optimization schedule using data to improve in-flight campaigns and influence future campaigns
- Analyze campaign performance on an ongoing basis and report on insights to senior stakeholders
- Spearhead the paid digital media innovation through a continuous test, learn and scale approach
Minimum Qualifications
Qualifications:
- 3 - 5+ years of experience, including hands-on keyboard experience in Display & Video 360, Campaign Manager, Google Ads, Meta, and LinkedIn
- Ability to advise on all things paid digital media to internal stakeholders by providing expertise on specific channels and opportunities and data strategies.
- Extensive understanding of digital media platforms and relevant metrics.
- Strong data analysis skills (e.g., Excel V-lookups, Pivot tables, Google etc.)
- Experience in media planning (including inventory/audience research, competitor research and 1st party data analysis)
- Certifications across Google Marketing Platform and analytics platforms are a bonus
- Experience working in financial and/or insurance services is preferred in executing campaigns of varying objectives (awareness, prospecting, retargeting, acquisition)
Ready to make everyday better? Join our growing team of experts today!
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Quezon City, Metro Manila, Philippines