Assistant Brand Manager  

RESPONSIBILITIES:

• Consumer Insights
• Gathers and analyses information on market size, value, segments, competitors, shares and other information required to prepare an effective marketing plan
• Prepares brand reviews as required by management.
• Marketing Operations
• Creates and executes marketing plans and tracks activities’ attainments versus targets
• Monitors and reports market activities relevant in the preparation of an effective marketing plan.
• Manages A&P budgets ensuring spending within plan
• Implements merchandising / in store activities, below the line activities successfully
• Does forecasting, supply management, sales reports and a promotional workplans implementation
• Delivers Volumes, NSV, GM, PC, PCIP according to Workplan
• Integrated Marketing Communication
• Able to craft and implements IMC mixes. Monitors and controls the implementation of the approved marketing plan in coordination with other departments or external agencies as required by the plan.
• Develops ad briefs for ATL, BTL, or promotions
• Innovation & project Management
• Develops ideas (activation / innovation) of limited size and scale and sees it through for idea generation, to launch and successful implementation
• Develops market research briefs for projects, concept development and product & packaging development briefs

• Candidate must possess at least Bachelor's/College Degree in Business Studies/Administration/Management, Marketing or equivalent.
• Preferably 1-4 Yrs Experienced Employee specialized in Marketing/Business Development or equivalent.