Deputy Marketing Director
OVO (PT Visionet Internasional)
- South Jakarta, IndonesiaLippo Kuningan 20th floor, Jl. HR. Rasuna Said Kav. B-12 Setiabudi, Jakarta 12940, South Jakarta, DKI Jakarta, Indonesia, South Jakarta, DKI Jakarta, IndonesiaSouth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Expired 5 years ago
2019-05-30T17:00:00+00:00Job closed.
Job Description
- Demonstrate strategic thinking and planning: Responsible for designing marketing strategies independently that includes market and competitive analysis, customer segment selection and penetration plans in the manner that support consistent business growth and enhance brand equity.
- Grow OVO wallet customer base: Drive the growth of OVO users across all our payment verticals (via acquisition, retention, loyalty and strategic partnerships and comms.) through disruptive and effective marketing efforts, be hyper local and relevant in the way we revolutionize the payments industry in Indonesia.
- Provide direction and strategy for Go-To-Market: Work with all key stakeholders to optimize all marketing efforts, spend and channel across various types of marketing campaign and activities.
- Build brand campaigns for OVO: Work closely with the brand comms team to create the brand’s positioning for individual segments and verticals, value proposition and messaging are relevant for Indonesians across all consumer touch points.
- Inspire and lead a team: Provide leadership guidance to a team of 20 to deliver exceptionally high quality marketing. Guide each team member through their personal growth, skills development and career progression with OVO.
- Manage budget and business targets: Manage a significant part of Indonesia’s consumer marketing budget and own quarterly KPIs for both campaigns and business results.
- Maintain strong external working relationships: Identify and engage trustworthy partners and external vendors that are committed to deliver high quality work for creative, PR, media buying, events, etc
Minimum Qualifications
- Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration from a top-tier school.
- At least 8-10 years of relevant marketing experience, both on strategic planning and execution. Strong preference for experience with Internet, mobile and/or digital service products - with high impact on customer experience and journey.
- Familiar with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation.
- Excellent knowledge of the Indonesian market, deep understanding of consumer insights and media landscape.
- Results-oriented and data-driven: Able to make data-informed decisions for marketing plan. Proven track record of utilizing data in forming innovative and interesting ideas that is successfully operationalised into impactful marketing campaign execution.
- Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
- A natural leader who has the ability to motivate and coach a team of diverse team members with different experience levels and skill sets.
- Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
- Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budget.
- Ability to think on your feet to solve complex issues in a very short span of time is a bonus: pace of change is both refreshing and terrifying. Whatever your background you will need to be ready to be nimble and agile!
Jobs Summary
- Job Level
- Director / Executive
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Lippo Kuningan 20th floor, Jl. HR. Rasuna Said Kav. B-12 Setiabudi, Jakarta 12940, South Jakarta, DKI Jakarta, Indonesia
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About OVO (PT Visionet Internasional)
OVO (PT Visionet Internasional), a fintech startup that builds a digital platform aiming to simplify your life by providing amazing rewards & deals through our merchant partners, simple payment and smart financial services.
With thousands of affiliated merchants and business partners and multi million members in the ecosystem, we will be the largest Indonesian digital financial service platform.
Currently we have hundreds team members and over half of them are in Technology putting us as one of the best Tech Startup company that provides you with exciting career journey!
We are constantly looking for enthusiastic and passionate people to join our OVO family!
Do send your inquiry or drop your CV to ta@ovo.id