Head of Digital Marketing

OYO Hotels Indonesia

  • South Jakarta, Indonesia
    20, South Jakarta, DKI Jakarta, Indonesia
    South Jakarta
    DKI Jakarta
  • Full time
Posted 10 days ago and deadline of application is on 11 Oct
Recruiter was hiring 2 hours ago

Head of Digital Marketing

OYO Hotels Indonesia

Job Description

  • Manage the Performance Marketing budget and ensure that User Acquisition, Buyer and User retention performance reach the business plan objectives
  • Manage Affiliate, Social Paid, Search & Display
  • Work closely with Social Media, partnerships, CRM, and supply teams to align campaigns.
  • Understand the Indonesian media environment and suggest digital strategy adjustment based on its evolution
  • Identify root causes of issues in daily channels operation and develop both practical solutions and new processes/models to improve it
  • Translate complex online marketing data into easily understandable insights for other relevant teams and senior management
  • Leverage Online Marketing planning and execution expertise to support other different department initiatives
  • Be creative and think out of the box to identify different initiates that could improve user experience and maximize user activation.

Minimum Qualifications

  • 5-10 years’ experience in Performance Marketing, with management skills, ideally in startups from E-commerce, Mobility or Food Delivery industries – strong data/finance/ consulting backgrounds with the appetite for e-commerce/marketing also considered
  • Very strong analytical & critical thinking with data-driven
  • Outstanding communication skills in collaborating with diverse, multi-functional teams
  • Organization and project management skills in a dynamic, fast-paced environment
  • Hands-on experience with Google AdWords, Facebook Ad manager, Affiliate marketing platforms
  • Managing a large digital budget over acquisition campaigns in Indonesia

Jobs Summary

Job level
Director / Executive
Job category
Sales and Marketing
Educational requirement
Bachelor's degree graduate
Office Address
South Jakarta, DKI Jakarta, Indonesia
Information Technology / IT
1 opening

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About OYO Hotels Indonesia

Launched in 2013, OYO is India’s largest hospitality company. Its network currently spans over 200 Indian cities including all major metros, regional commercial hubs, leisure destinations, and key pilgrimage towns. It also has an international presence with hotels in Malaysia and Nepal. The company’s vision is to become the most preferred and trusted hotel brand in the world. OYO was founded by Ritesh Agarwal, the first resident Asian to be accepted to the Thiel Fellowship (started by Paypal founder Peter Thiel). He was featured in Forbes 30 under 30 in Consumer Tech (2016) for creating a global disruptor. OYO was recently chosen as India’s Most Promising Hotel Network (HolidayIQ Better Holiday Awards 2017) and has received several accolades including Express IT Startup of the Year Award (2015), NDTV Dream Chaser of the Year (2016) and IAMAI Digital Startup of the Year (2016). It was recognized by Business Today as among the Coolest Start-Ups in India (2016) and ranked by LinkedIn as one of the top employee attractors in India two years in a row (2016, 2017). OYO is backed by leading global investors, including the SoftBank Group, Lightspeed India, Sequoia Capital and Greenoaks Capital. OYO revolutionalized the fragmented and legacy-driven budget hospitality space in India by enabling standardization of services, amenities and in-room experience. Through the use of its proprietary apps for inventory-management, room-service, revenue-management and customer-relationship management, OYO has delivered predictable, affordable and available budget-room accommodation to millions of travellers in India. In January 2017, OYO launched Townhouse - a managed hotel-brand designed to function as a social hotspot to cater to city dwellers and a new generation of guests.