Assistant Brand Head  

Job Summary

Develop business objectives, brand strategies and growth plans that align with Company goals. Oversee the overall management of the QHC portfolio of distributed brands and/or private label brands

Specific Tasks & Responsibilities

• Lead the brand planning process by developing and executing annual brand target setting, brand strategy review and brand operating plans
• Drive product positioning and competitive selling strategies to increase market share
• Manage the product mix within the brands’ respective product categories and maintain brand integrity across product lines & communications
• Develop pricing strategies and guidelines to offer competitive market prices while maximizing gross margins
• Monitor and meet Gross Margin (GM), Gross Margin Return on Inventory Investment (GMROII) and Months-On-Hand (MOH) standards
• Manage the Open-To-Buy (OTB) across the respective brands’ product categories to ensure that sales targets are met, that purchases are within budget and that inventory levels meet MOH standards
• Establish and manage distribution channels in collaboration with Channel Sales and/or Sales Team to ensure sales target achievement and growth
• Facilitates the documentation required for brand & product sponsorships
• Provide in-store visual and product merchandising guidelines as well as train store personnel accordingly for proper implementation
• Accomplish the season Line Plan and lead the range planning coordination meeting with Channel Sales / Sales Team, Retail Operations and Merchandising
• Design an annual marketing plan and ensure the implementation of all related marketing strategies; control, manage and monitor all related marketing activities & expenses in accordance with the approved marketing budget
• Analyze, accomplish and report monthly brand performance for external principals and internal management
• Develop and execute disposal strategies to deplete aging and slow moving inventory
• Conduct regular product knowledge training to equip team members with the proper techniques and methods to present the product to customers in effort to drive sales
• Orchestrates overall direction and executes actual implementation with regard to brand initiated events, Company-wide sale initiatives & other sales driven efforts

Key Results Areas

• Manage and achieve sales targets and brand profitability for QHC distributed and/or private label brands

• Develop and implement annual brand strategies and plans

• Ensure efficient months level of inventory and turns

• Foster leadership, teamwork, creativity, commitment, integrity and passion in parallel with QHC’s mission to develop extraordinary champions

Key Performance Indicators

• Increase in sales growth, net income, market share, and brand equity for all QGC brands
• Meet Gross Margin (GM), Gross Margin Return on Inventory Investment (GMROII) and Months-On-Hand (MOH) standards & Annual Budget Targets
• Average to excellent employee engagement score

Job Specifications

a. Education : COLLEGE GRADUATE

b. Work Experience : MUST HAVE AT LEAST 2 YEARS EXPERIENCE in BRAND MANAGEMENT

c. Training / Technical Skills

• Leadership and Management: Promotes teamwork and cooperation;, motivates others to work together toward a common objective; delegates effectively and acknowledges accomplishments; ability to balance concern for results, deadlines, tasks and budget responsibilities
• Marketing: Capacity to effectively position a brand by providing the right products to the right market through the right distribution channels at the right time; ability to create and build advocacy for the brand through above-the-line and below-the-line marketing initiatives
• Decision Making: Capability to analyze data, consider alternatives and assess their impact on current and potential problems
• Organizational: able to plan, delegate, organize, direct and control
• Initiative & Analytical Ability: Capacity to anticipate opportunities for the brand and develop plans and strategies accordingly
• Communication: Has excellent oral and written communication skills; facility to listen actively and speak clearly

Working Environment

1. 1. 60% office based / 40% store rounds and market visit

1. 1. with occasional travel for international meetings

1. 1. attends occasional events outside Metro Manila