Senior Marketing Lead
Sarisuki Stores Inc.
- Quezon City, Philippines1, Marilag, Quezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job closed.
Job Description
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.
The ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.
- Define & Implement a content strategy to raise awareness of SariSuki
- Optimise content to drive relevant traffic to our site, and increase conversion velocity through our content funnel
- Manage trade relations, event speaking circuit as part of greater awareness push.
- Content Strategy - Design and execute a content marketing strategy which supports Sarisuki marketing campaigns - both tactical and long-term in all social media platform
- Own overall content and engagement calendar and workflows
- Content Delivery & Support
- Deliver content that supports the sales team and drives new leads and conversion in our sales funnel. This includes website, case studies, events, thought leadership, reports, blogs, emails & more
- Partner with front line teams (sales, marketing and operations) to drive effective content marketing initiatives that deliver sales and customer retention.
- Monitor trends, issues, and topics that matter to related to Sarisuki
- Test & Optimise: Hypothesize, test, measure, optimize, and scale our marketing content
- A proven writer with a strong portfolio of workable to turn complex concepts into approachable and easy to understand content.
- Familiar with SEO best practices. Able to incorporate SEO insights into editorial-driven content.
- Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams.
- Ability to work in ambiguous environments, embracing change & delivering strong business outcomes.
- Plan and execute all marketing activities including social media and display advertising campaigns,
- Measure and report performance of all marketing campaigns and assess against goals (ROI, ROAS, KPI)
- Identify trends and insights and optimizes spend and performance based on insights.
- Brainstorm new and creative growth strategist
- Collaborate with internal teams as well as with agencies and other vendor partners.
- Oversee production of content to be used in these settings including written, audio, and video content to clearly articulate the brand
Minimum Qualifications
- Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
- At least 3 years of content marketing/editorial experience.
- Familiar with digital marketing tools
- Experience in a start up, wholesale, FMCG is a plus
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Marilag
About Sarisuki Stores Inc.
SariSuki was founded in 2020 as a response to the COVID pandemic and part of the founders’ mission of empowering communities around the country.
We strive to offer supermarket-quality products at wet market prices while helping others make a decent living. We provide local communities fresh groceries and everyday needs through our Ka-Sari community leaders.
All over the country, community sellers started providing the needs of their neighborhood. Inspired by this amazing collective behavior, the team at SariSuki found that this was an actual business model in countries like China and Indonesia - Community Group Buying.