Digital Marketing Manager  

The Digital Marketing Manager is responsible for a wide scope of digital marketing activities including search engine optimization, digital advertising and paid search, marketing automation effectiveness, social media, and online lead generation. The Digital Marketing Manager will champion new, innovative ideas with strategic and tactical plans tied to individual and team performance metrics.

As the point person for campaigns, you will marshal department resources (i.e. directors, thought leaders, designers, operations contacts, etc.), and work across departments to deliver content and campaigns in alignment with company objectives. Setting and meeting performance expectations for lead and demand generation, increasing brand awareness, increasing followers and engagement on social medial channels, and tracking and reporting on SEM/SEO campaign success are important responsibilities for this role. Equally as important is collecting and reviewing industrywide digital and social media data to develop more effective campaigns. This position reports to the Head of Marketing and plays an important role in the company’s overall Account-Based Marketing (ABM) strategy

• Bachelor’s degree in marketing, Analytics, Information Technology, or related field

• Minimum 5+ years of related professional experience in digital marketing, SEM/SEO, websites and/or social media

• Excellent writing and verbal communication skills

• Strong attention to detail and ability to quickly make quality decisions

• Proficiency with Microsoft Office products (Outlook, Word, Power Point, Excel, etc.)

• Demonstrable experience leading SEO/SEM, email, social media and/or display advertising campaigns

• Proven facility with Google Analytics, Google ad networks and a wide range of social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.)

• Data-driven and results-oriented, with a strong analytical skillset

• Ability to quickly adopt and develop proficiency with a variety of software tools and applications

• Ability to take initiative and develop innovative solutions to emerging challenges

• Ability to manage multiple projects with tight deadlines

• Excellent presentation, customer service, and conflict resolution skills

• Ability to build trust and work with people of diverse backgrounds and levels of experience across departments as well as with external contacts

• Experience in a Software as a Service (SaaS) environment

• Proficiency with Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator) is preferred

• Experience with web conferencing software and applications (e.g. Google Meet, WebEx, Zoom)

• Familiarity with software review sites (e.g. Capterra, Get App, Software Advice, G2 Crowd)

• A passionate commitment to workplace health and safety, environmental protection and sustainability

• Calm under pressure, and ability to take accountability for outcomes and performance