Employer Brand Manager | Recruitment Marketing  

About the role:

The Employer Brand Manager is responsible for developing and implementing employer branding strategies to attract the best talents to the organization. This is role is part of Human Resources Team and will collaborate with Marketing, Corporate Communications and other stakeholders.

Responsibilities:

• Responsible for the development, execution, and roll-out of recruitment marketing campaigns and candidate experience programs.
• Manage SM Retail’s career website, LinkedIn career page, job boards and other social media platforms.
• Create, uncover and articulate personal and inspirational employee stories to support the employer brand.
• Work closely with PR and other internal teams to bring employee stories to life for external candidates.
• Develop engaging content in social media platforms, monitoring posts and managing online communities to build brand awareness and consideration for SM Retail as an employer of choice.
• Proactively address any issues and react decisively to any potential media criticism, working closely with Corporate Communications team.
• Monitor and measure the effectiveness of recruitment marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders.
• Ensure effective planning, budgeting of activities and campaigns (online and offline).
• Develop branding materials and content for employer branding and recruitment events.
• Uncover insights that help optimize candidate communication and the digital content strategy by using candidate research and performance metrics.
• Review and edit HR communications, job ads and documents.

• Degree in Marketing, Communications, or any business-related discipline.
• At least 5 years’ experience in Human Resource or Corporate Communications with at least 2 years’ experience in employer branding/ talent attraction marketing.