IC/UNDP/SP4N-LAPOR/114/2019 - International Consultant for roadmap development on marketing and communication strategy for the national public complaint handling system LAPOR!  

Job Description/Scope of Work and Deliverable :
Scope of Work
The Individual Consultant will work with PMU of SP4N-LAPOR project and undertake the following tasks:

1. Developing inception report which consists:
a. Desk review and field assessment on communication and marketing need analysis that includes:
- Background, objective, expected output, approach and methodology, work plan and data collection instrument or tools.
- Communication and marketing need assessment result;
b. International lesson learned on marketing and communication strategy on public service;

2. Developing draft report on marketing and communication strategy which covers:
a. Background, objective, expected output, approach and methodology;
b. International lesson learned on the marketing and communication strategy on public service;
c. Current communication and marketing strategy;
d. Communication and marketing need assessment result;
e. Gender analysis on the current and the proposed communication and marketing strategy;
f. Proposed strategy on marketing and communication in expanding coverage of SP4N-LAPOR! utilization;
g. Master plan of communication and marketing of SP4N-LAPOR!

3. Developing final report on marketing and communication strategy of SP4N-LAPOR!

Deliverables/ Outputs:

1st payment will be made upon submission of the following outputs:

Inception report which includes:

a. Desk review and field assessment on marketing and communication need analysis;

b. International lesson learned on the marketing and communication strategy on public service;

2nd payment will be made upon submission of the following outputs:

1. Draft report on marketing and communication strategy which covers:

a. Background, objective, expected output, approach and methodology;

b. Current communication and marketing strategy;

c. International lesson learned on the marketing and communication strategy on public service;

d. Communication and marketing need assessment result;

e. Gender analysis on the current and the proposed communication and marketing strategy;

f. Proposed strategy on marketing and communication in expanding coverage of LAPOR! utilization;

g. Master plan of communication and marketing of SP4N-LAPOR!

2. Minute of relevant meetings or workshops.

3rd payment will be made upon submission of the following outputs:

1. Final report on marketing and communication strategy of SP4N-LAPOR!

2. Minute of relevant meetings or workshops

Link to the relevant IC Advertisement: https://procurement-notices.undp.org/view_notice.cfm?notice_id=61201

Minimum Qualification and Experience:

Academic Qualifications:

At least Master’s degree in marketing, communication, public relation, public or business management, development management, social science or other related discipline; and

Years of experience:

• Minimum 7 years of professional experience in marketing and public communication;
• Experienced in assessing, designing and producing marketing and communication instrument or materials;
• Strong understanding government policy and government administration;
• Strong understanding on operation management in public service;
• Have a solid experience in the area development program or issue;
• Have working experience with government sector in providing technical expertise in public service and/or public management area;
• Fluency in English with excellent written communication skills, and strong experience writing reports.
• Fluency in Bahasa Indonesia would be an asset.

Competencies and special skills requirement:

• Practical experience in public organizations at the national and regional level;
• Experience in formulating development strategies and policies;
• Experience in development research and report writing through a participatory approach;
• Excellent public speaking and presentation skills;
• Fluency in English with excellent written communication skills, and strong experience writing research and project reports;
• Understanding gender equality/gender mainstreaming;
• Have ability to work effectively in a team;
• Having initiative, flexibility and innovation;
• Global mind-set;

Ability to work in a multicultural environment and limited supervision.