Trade Marketing Manager  

Qualifications and Education Requirements:

• University degree, major in Marketing, business administration or foreign trade preferable
• Minimum 5-year experience with at least 1 years at (Assistant) Trade Marketing Manager position in a medium or large FMCG company, preferably with cross functional appreciation
• Good understanding of local market and consumer’s behavior/ insights

Preferred Skills/Behavior Traits

• Presentation skills, forecasting, planning, analyzing, communicating, creating, and implementing
• Good command of English (Speaking and Writing)
• A strong record of creating a winning vision in an environment where there is a strong emphasis on merchandising, promotion, and partnerships.
• Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities.
• Ability to take multitask, people and team oriented, ‘Can do” attitude.
• Extensive travelling required.

The major role & responsibilities includes:

1. Ensure effectiveness of marketing plans:
   • Deliver effective execution of trade marketing plans nationwide through coordination with peers
   • Coordinate with Brand to develop and sustain the brand across channels and location and propose the strategy and execution of ATL and BTL for product in charge.
   • Ensure a smooth supply of POSM to sales force and manage the efficiency of POSM usage.
   • Closely monitor and feedback on all marketing programs and competitor activities (data management)
   • Take responsibility for the development, execution, and performance of all programs designed to increase presence and sales in all the channels.
   • Assist General Director in defining channel strategy for sustainable trade leadership.
2. Push initiatives
   • Propose expansion plan across the country and different channels
   • Develop push initiatives to maximize products availability and visibility, including consumer and trade campaigns, display programs.
   • Organize trade marketing activities, roadshows, trade promotions to push sales and improve the mix
   • Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.
   • Support key accounts in developing customers in different channels.
     
3. Others
   • Budget Management, responsibility and control
   • Supplier selection according to corporate standard and rules
   • Provide coaching/ training to sales team through coordination with peers to ensure effective execution of all Pull/Push initiatives for all products in charge.