Job closed.
Job Description
Key Responsibilities:
- Strategize, design, implement and actively manage lead generation campaigns across growth marketing channels such as Google AdWords, Display, Facebook, Linked In, YouTube, and other platforms to grow leads and maximize ROI
- Set goals, KPIs and report on results and Design.
- Implement and analyze A/B split tests across all channels.
- Continuously optimize campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, and landing page testing
- Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features) and prioritize new channels, creative concepts to test and new audiences to reach.
- Work closely with the in-house team to build and improve campaign assets
- Lead direct marketing acquisition, retention, and member reactivation strategies and programs with the goal of driving revenue and cultivating long-term customer relationships across all channels.
- Understand deeply the lifecycle of the intended target market, identifying opportunities for growth and optimization of users.
- Devise strategies to drive high-value traffic to the website and increase web visibility and conversions
- Conduct weekly, monthly, and ad hoc reporting on demand, channel, funnel, and creative performance
Minimum Qualifications
The Role
We are seeking a performance marketing manager with a minimum of 6 years of experience in strategizing and executing B2B lead generation campaigns across paid and organic channels such as Google search, display, social media, YouTube and more across Southeast Asia.
Qualification
- 6+ years of digital marketing experience with a focus on lead generation and conversion
- Fluent in Google AdWords, Google Analytics, Linkedin Ads, and Facebook. (certifications preferred)
- Demonstrated ability to develop new advertising and campaign strategies that increase performance over time
- Strong analytical background with a bias for developing data-driven solutions
- Expert with Excel functions (Pivot Tables, VLOOKUP, SUMIF formulas, etc.)
- High integrity, energy, and a desire to work in a results-oriented, fast-growth environment
- Entrepreneurial mindset
Perks and Benefits
- Work from Home
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- Paseo de Roxas, San Lorenzo
About ZEN Rooms
Join us to build the tech future of travel!
ZEN is a travel technology group for Southeast Asian hoteliers. We provide state-of-the-art technology solutions to help our clients grow revenue, automate operations and deliver excellent guest experience. Our portfolio consists of top SaaS products and services: AI-driven Revenue Management system, Asia’s #1 property management systems, local B2B and B2C distribution platform, and growth-driven marketing solutions.
The pandemic has accelerated the growth of internet economy, however innovation in hospitality tech has been lagging behind for years. We are on a mission to close that gap and revolutionize travel and hospitality in Asia. Currently, thousands of hoteliers and travelers trust us and our products. Together with over 200 colleagues from 10+ countries, we are on the path to be the #1 hospitality group in Southeast Asia by the end of the year!
We are proudly backed by leading investors, including the #1 Korean travel group Yanolja (itself backed by Booking Holdings) as well as Rocket Internet (behind multi-billion dollar startups such as Lazada, FoodPanda).
Are you ready to build the future of hospitality in Asia?