About Us: 

Founded in 2015, Howel and Co has redefined the art of gifting in Indonesia. As a celebrated TOP BRAND, we specialize in creating premium, bespoke gifts that capture the essence of every occasion. From luxurious bath sets to heartfelt prayer collections and playful children’s gifts, our products are meticulously crafted to ensure quality and uniqueness.

We collaborate with renowned figures and leading corporations to bring your gifting visions to life. At Howel and Co, we believe in turning ordinary moments into extraordinary memories—join the #HowelPeople and discover the power of a perfect gift.

Howel and Co

<h1>Position Overview</h1>

Howel is looking for 1 Full-Time Marketing Specialist to become the company's marketing generalist.

This role goes beyond executing marketing campaigns. We are looking for someone who is genuinely interested in understanding our customers, competitors, brand positioning, business performance, and marketing channels to help make better marketing decisions.

You will work closely with the CEO and cross-functional teams to identify opportunities, generate insights, and continuously improve Howel's marketing performance across all channels.

This role is ideal for someone who enjoys solving business problems through marketing, rather than focusing on only one area such as advertising or content creation.

<h1>Key Responsibilities</h1>

Brand &amp; Business

<ul>
	<li>Develop a deep understanding of Howel's brand, products, customers, and business model.</li>
	<li>Understand customer behaviour and identify opportunities to strengthen the brand.</li>
</ul>

Marketing Strategy

<ul>
	<li>Participate in content planning and campaign brainstorming sessions.</li>
	<li>Contribute ideas to improve branding, customer experience, and overall marketing effectiveness.</li>
	<li>Support marketing decisions with data, research, and customer insights.</li>
</ul>

Research &amp; Analysis

<ul>
	<li>Conduct regular competitor research and market analysis.</li>
	<li>Study industry trends and identify opportunities for Howel.</li>
	<li>Review marketing performance across:
	<ul>
		<li>Meta Ads</li>
		<li>TikTok Ads</li>
		<li>Google Ads (if applicable)</li>
		<li>Shopee Ads</li>
		<li>TikTok Shop Ads</li>
		<li>Affiliate Marketing</li>
		<li>Marketplace performance</li>
		<li>Turn marketing data into actionable recommendations.</li>
	</ul>
	</li>
</ul>

Customer Insights

<ul>
	<li>Read customer chats, marketplace reviews, gift cards, and customer feedback to understand customer motivations, pain points, and purchasing behaviour.</li>
	<li>Translate customer insights into marketing improvements.</li>
</ul>

Cross-functional Collaboration

<ul>
	<li>Work closely with the CEO, Merchandise Team, Content Team, KOL Team, Marketplace Team, and other departments to execute marketing initiatives.</li>
</ul>

<h1>Requirements</h1>

We are looking for someone who is:

<ul>
	<li>Highly curious and eager to learn</li>
	<li>Possesses strong common sense and sound judgment</li>
	<li>Detail-oriented</li>
	<li>Analytical and data-driven</li>
	<li>Highly responsible with a strong sense of ownership</li>
	<li>Passionate about branding and customer experience</li>
	<li>Has good taste in branding, visual aesthetics, and customer experience</li>
</ul>

Marketing Knowledge

The candidate should have a solid understanding of:

<ul>
	<li>Branding</li>
	<li>Digital Marketing</li>
	<li>Performance Marketing</li>
	<li>Marketplace Marketing</li>
	<li>Affiliate Marketing</li>
	<li>Content Marketing</li>
	<li>Consumer Behaviour</li>
</ul>

Note: The candidate does not need to be an expert media buyer. However, they should understand marketing metrics, know how to analyse campaign performance, and be able to collaborate effectively with advertising specialists.

Marketing Specialist

OttoDigital is part of Salim Group Digital Ecosystem (Financial Technology) - aims to empower “the underserved” and “the unbanked” population through integrated implementation of the Group digital payment ecosystem. We are digital platform and solution to businesses and enterprises, enabling various digital transactions on their services to better serve consumers.

OttoDigital Group

<ul>
	<li>Formulate and execute growth and marketing initiatives to increase customer acquisition, engagement, retention, and revenue in line with corporate business objectives.</li>
	<li>Plan, implement, and evaluate integrated marketing campaigns across online and offline channels to enhance brand awareness and accelerate product adoption.</li>
	<li>Analyze market trends, customer behavior, competitor activities, and campaign performance to identify business growth opportunities and optimize marketing ROI.</li>
	<li>Develop and manage strategic partnerships with business partners, merchants, communities, and key stakeholders to expand market presence.</li>
	<li>Work closely with Product, Technology, Operations, Customer Service, and Compliance teams to deliver cohesive campaign execution and a seamless customer experience.</li>
	<li>Track key growth and marketing performance metrics (KPIs), prepare performance dashboards, and recommend continuous optimization initiatives.</li>
	<li>Ensure all marketing, promotional, and brand activities strictly comply with internal company policies, brand guidelines, and applicable regulations.</li>
</ul>

Growth & Marketing Specialist

Binajasa Sumber Sarana (BSS), established in 1986, specializes in Executive Search & Contract Personnel. With over 38 years of experience and a continually updated database, we provide efficient and professional recruitment solutions for our clients.

PT Binajasa Sumber Sarana (BSS Recruitment)

<ul>
	<li>Menjalankan strategi marketing dan campaign yang kompleks untuk mencapai target bisnis.</li>
	<li>Menganalisis target konsumen, kompetitor, dan kondisi pasar untuk menemukan peluang bisnis strategis.</li>
	<li>Memimpin pelaksanaan campaign marketing dan high-priority ad-hoc projects.</li>
	<li>Mengelola project secara end-to-end dan berkoordinasi dengan tim Social Media, Owned Media, Creative, Digital Media, dan Operations.</li>
	<li>Melakukan monitoring dan analisis mendalam terhadap performa campaign untuk menemukan tren dan peluang optimasi.</li>
	<li>Menjalankan campaign optimization dan strategic adjustment berdasarkan data dan hasil evaluasi.</li>
</ul>

Marketing Campaign Specialist

Eranyacloud is a cloud service provider by PT Era Awan Digital established in 2020, and is a subsidiary of PT Era Digital Media tbk (AWAN), a value added services company that have been working together with a lot of telecommunication providers in Indonesia.

Eranyacloud offers high-performance, credible, and reliable cloud computing services such as Public and Private Cloud, Backup Protect & Disaster Recovery, Kubernetes, Web Application Security (WAF), Email Collaboration, and Cloud Monitoring & Support.

Eranyacloud is simple, secure, and stable with 24/7 support, located in Tier 4 and Tier 3 data centers. We are committed to providing a 99.9% uptime Service Level Agreement (SLA) to give you peace of mind. We are ready to assist with your digital transformation.

PT Era Awan Digital

<ul>
	<li>Develop and execute digital marketing strategies focused on generating qualified b2b leads and supporting the company’s sales pipeline.</li>
	<li>Plan, launch, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.</li>
	<li>Identify and test new channels, tactics, and creative approaches to acquire high-quality business leads.</li>
	<li>Develop compelling campaign concepts, landing pages, ad copy, and content that drive conversion and lead generation.</li>
	<li>Analyze campaign performance, including CPL, conversion rate, lead quality, CAC, and Roi, and continuously optimize campaigns based on data.</li>
	<li>Work closely with the Sales team to understand target customers, lead quality, and sales feedback.</li>
	<li>Conduct audience research and develop effective targeting strategies for B2b decision-makers.</li>
	<li>Run A/B testing and experiments on ads, messaging, landing pages, audiences, and campaign strategies.</li>
	<li>Monitor digital marketing trends, competitor activities, and emerging platforms to identify new opportunities for lead generation.</li>
	<li>Prepare regular reports and insights on campaign performance and recommend actions for improvement.</li>
	<li>Help build and improve the company's lead generation funnel, from awareness and acquisition to lead qualification and conversion.</li>
</ul>

Digital Marketing Specialist

Sakti Rekatama Cipta merupakan sebuah perusahaan holding, dimana menaungi beberapa perusahaan yang berfokus pada bidang Event Management, Exhibition & Interior Contractor, Retail dan System Consultant.

PT SAKTI REKATAMA CIPTA

🧩Tugas &amp; Tanggung Jawab

<ul>
	<li>Membuat, menjalankan, dan mengoptimalkan campaign Google Ads serta Meta Ads sesuai dengan target marketing perusahaan.</li>
	<li>Melakukan riset keyword, audience, dan kompetitor untuk mendukung strategi campaign.</li>
	<li>Melakukan monitoring dan optimasi performa campaign berdasarkan data guna meningkatkan kualitas lead dan conversion.</li>
	<li>Mengelola budget iklan secara efektif sesuai target yang telah ditentukan.</li>
	<li>Melakukan A/B Testing pada iklan, audience, landing page, maupun strategi bidding untuk meningkatkan performa campaign.</li>
	<li>Melakukan pengecekan tracking menggunakan Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads Conversion Tracking, dan Meta Pixel.</li>
	<li>Berkolaborasi dengan tim SEO, Content, Design, dan Account Executive untuk meningkatkan efektivitas campaign.</li>
	<li>Menyusun laporan performa campaign bulanan yang berisi KPI, analisis data, insight, dan rekomendasi optimasi.</li>
	<li>Mengikuti perkembangan fitur</li>
</ul>

Organizing and Planning

Analyzing Data

Digital Marketing

Advertising

Market Research

Customer Research

A/B Testing

Performance Marketing Specialist

<ul>
	<li>Mengelola project dan berkoordinasi dengan berbagai stakeholder dari Social Media, Owned Media, Creative, Digital Media, dan Operations untuk memastikan project berjalan sesuai timeline.</li>
	<li>Memastikan setiap campaign dan project dapat memberikan impact terhadap kebutuhan bisnissesuai target dan deadline yang telah ditentukan.</li>
	<li>Melakukan monitoring terhadap campaign performance metrics untuk mengevaluasi efektivitas campaign.</li>
	<li>Melakukan optimasi campaign berdasarkan data insights, hasil evaluasi, dan key learnings untuk meningkatkan performance.</li>
	<li>Mendukung kebutuhan creative campaign, termasuk key visual/design, video editing, copywriting, dan storytelling sesuai kebutuhan project.</li>
</ul>

PT. Diastika Biotekindo, established in 1989, is a leading provider of comprehensive science and diagnostic solutions in Indonesia. Guided by our tagline, “Your Partner for Best Solutions,” we deliver high-quality, innovative products supported by advanced technology and professional service. Our mission is to support better healthcare and improve quality of life through reliable products and customer-focused solutions.

PT. Diastika Biotekindo Tbk

<ul>
	<li>
	Develop and execute marketing strategies and plans for clinical diagnostics, IVD, laboratory, and healthcare product portfolios.
	</li>
	<li>
	Manage product portfolios, including product positioning, market development, product launches, and product performance monitoring.
	</li>
	<li>
	Conduct market research, competitor analysis, and customer mapping to identify business opportunities and market trends.
	</li>
	<li>
	Build and maintain relationships with hospitals, laboratories, clinics, healthcare professionals, and Key Opinion Leaders (KOLs).
	</li>
	<li>
	Support and coordinate product launches, seminars, workshops, exhibitions, product demonstrations, and other promotional activities.
	</li>
	<li>
	Collaborate closely with Sales, Application, Regulatory, and other cross-functional teams to support product commercialization and achieve business targets.
	</li>
	<li>
	Provide product training, presentations, sales support, and market insights to internal teams and customers.
	</li>
</ul>

Clinical Marketing

# Start as a small family business since 1980 and to be a legal company as PT. Jaya Kreasi Indonesia since 2000, as a window film Distribution company.
# And now as a window film distribution and application company nationwide with over 30 years of experience.
# As a supplier of window film to the largest auto brand agent in Indonesia since 2002.
# Approximately 500 employees 7 and service over 10 Pre- Delivery Installation (PDI).
# Has more than 80 Authorized Dealer Stores for sales network and after-sales services throughout Indonesia.

PT. Jaya Kreasi Indonesia

Role Summary

Marketing Manager bertanggung jawab dalam merancang, mengelola, dan mengimplementasikan strategi pemasaran perusahaan guna meningkatkan brand awareness, penjualan, serta pertumbuhan bisnis secara berkelanjutan.

Key Responsibilities (Tugas &amp; Tanggung Jawab)

<ol>
	<li>Menyusun dan menjalankan strategi marketing jangka pendek dan jangka panjang.</li>
	<li>Mengelola kampanye pemasaran (online &amp; offline) termasuk digital marketing, event, promosi, dan aktivasi brand.</li>
	<li>Melakukan analisis pasar, tren industri, serta aktivitas kompetitor.</li>
	<li>Mengembangkan strategi branding untuk memperkuat positioning perusahaan di pasar.</li>
	<li>Mengelola anggaran marketing dan memastikan efektivitas serta ROI dari setiap campaign.</li>
	<li>Mengawasi dan mengembangkan tim marketing (content, design, digital, dll).</li>
	<li>Menjalin hubungan dengan vendor, agency, media, dan partner strategis.</li>
</ol>

Marketing Manager

Established in 1992 in Korea, Cosmax Inc. is a leading Korean cosmetics R&D and contract manufacturer. Recording sky-rocketing growth since its foundation, Cosmax Inc. has expanded its business not only in Korea but in overseas markets, such as China (Shanghai and Guangzhou), Indonesia and USA.
PT. Cosmax Indonesia, established in 2011, is a wholly owned subsidiary of Cosmax Inc. and is developing its business in Indonesia as well as in Southeast Asia.
With strong collaboration with leading global cosmetics brands and many of Korean brands, PT. Cosmax Indonesia has been expanding its business, thus the company seeks for Indonesian talents.

PT. Cosmax Indonesia

<ul>
	<li>Assist with online &amp; offline sales data collection and recap.</li>
	<li>Research and maintain KOL, influencer &amp; affiliate databases.</li>
	<li>Assist with daily Instagram, TikTok &amp; social media activities.</li>
	<li>Prepare monthly social media content calendars.</li>
	<li>Support the Biutifluencers community and engagement activities.</li>
</ul>

Marketing Intern

<ul>
	<li>Menjalankan strategi marketing dan campaign yang kompleks untuk mencapai target bisnis.</li>
	<li>Menganalisis target konsumen, kompetitor, dan kondisi pasar untuk menemukan peluang bisnis strategis.</li>
	<li>Memimpin pelaksanaan campaign marketing dan high-priority ad-hoc projects.</li>
	<li>Mengelola project secara end-to-end dan berkoordinasi dengan tim Social Media, Owned Media, Creative, Digital Media, dan Operations.</li>
	<li>Melakukan monitoring dan analisis mendalam terhadap performa campaign untuk menemukan tren dan peluang optimasi.</li>
</ul>

Marketing Communications

Content Marketing

Marketing Campaign

1. Menawarkan produk atau layanan kepada calon pelanggan/merchant melalui telepon

2. Menghubungi database leads serta melakukan follow-up secara rutin

3. Menyampaikan informasi terkait fitur, manfaat, dan program dengan cara yang menarik dan mudah dipahami

4. Mencapai target penjualan yang telah ditentukan (harian, mingguan, dan bulanan)

5. Mengelola serta menginput data pelanggan ke dalam sistem (CRM atau spreadsheet)

6. Menangani pertanyaan maupun kendala pelanggan dengan profesional

7. Bekerja sama dengan tim internal untuk mendukung kelancaran proses penjualan

8. Menyusun laporan aktivitas serta hasil penjualan secara berkala

Tele Marketing

<ul>
	<li>Melakukan riset pasar, memahami perilaku konsumen, serta menganalisis aktivitas kompetitor.</li>
	<li>Mengelola campaign marketing mulai dari perencanaan hingga evaluasi.</li>
	<li>Berkoordinasi dengan tim Social Media, Creative, Digital Media, Operations, dan stakeholder lainnya.</li>
	<li>Memastikan campaign berjalan sesuai timeline dan mencapai target yang ditetapkan.</li>
	<li>Memonitor performa campaign serta melakukan optimasi berdasarkan data dan insight.</li>
</ul>

Job Description

Memasarkan dan menjual produk properti sesuai target perusahaan.

Mencari dan mengembangkan database calon pembeli.

Melakukan presentasi, follow up, serta negosiasi dengan calon pelanggan.

Mendampingi pelanggan selama proses penjualan hingga transaksi selesai.

Menjalin hubungan baik dengan pelanggan dan mitra bisnis.

Membuat laporan aktivitas dan pencapaian penjualan secara berkala.

marketing property

Job Responsibilities

<ul>
	<li>Membuat, mengelola, memantau, dan mengoptimalkan campaign performance marketing melalui berbagai channel digital seperti Google Ads, Facebook Ads, dan platform lainnya.</li>
	<li>Mengembangkan ide dan inisiatif baru untuk meningkatkan performa campaign.</li>
	<li>Melakukan A/B testing untuk mengoptimalkan hasil campaign.</li>
	<li>Berkolaborasi dengan tim digital marketing untuk mencapai target yang telah ditetapkan.</li>
	<li>Menyusun struktur campaign yang efektif bersama tim.</li>
	<li>Menyusun perencanaan budget dan memberikan rekomendasi untuk memaksimalkan penggunaan budget.</li>
	<li>Mengukur, menganalisis, dan membuat laporan performa campaign digital marketing.</li>
	<li>Mengidentifikasi tren dan insight untuk meningkatkan performa campaign serta efisiensi pengeluaran.</li>
	<li>Memantau tren pasar dan aktivitas kompetitor untuk menemukan peluang baru.</li>
</ul>

Performance Marketing

<ul>
	<li>Melaksanakan aktivitas marketing dan branding secara offline untuk meningkatkan awareness serta pertumbuhan bisnis di area Pontianak.</li>
	<li>Melakukan monitoring dan evaluasi terhadap efektivitas campaign marketing yang telah dijalankan.</li>
	<li>Menyusun laporan mingguan terkait aktivitas, hasil campaign, dan insight yang diperoleh.</li>
	<li>Memantau aktivitas kompetitor, termasuk program promosi, branding, event, dan marketing activation sebagai bahan evaluasi strategi.</li>
	<li>Menjalin hubungan baik dengan partner maupun stakeholder lokal dalam mendukung pelaksanaan aktivitas marketing.</li>
</ul>

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