Amare Group is a builder of consumer brands designed for the Philippine market.

We focus on creating products that solve real problems and work as intended in real conditions. Every brand we build is grounded in clarity, discipline, and respect for the customer.

We don’t rely on hype or shortcuts. We rely on execution, accountability, and consistency. 

Amare Group Inc.

How We Work

Every piece of copy we ship - ad, landing page, email, influencer brief - has a reason behind it. Why this big idea. Why this angle. Why this hook. Why this story. Why this format. Each one is testing a hypothesis. None of it is guesswork.

You'll be writing every day. Writing output is a guardrail. Defended reasoning is the standard. The hard part is upstream: studying what's worked, tracing winners back to the decisions behind them, and deciding which patterns to repeat or retire.

If you can't explain why a hook exists, it's not ready. If you can't trace a winner back to the decisions behind it, you can't repeat it. We're hiring for the thinking that produces the work.

 

Job Description/KPI

Copywriting (you set the bar by example)

<ul>
	<li>Write ad scripts (hooks, bodies, CTAs) AND standalone hooks for hook stacks, across video and static, across all formats: UGC, influencer, customer interview, street interview, etc.</li>
	<li>Write the social copy that runs with every ad: primary text, headlines, and descriptions.</li>
	<li>Write landing pages that convert cold traffic, plus influencer briefs and scripts.</li>
	<li>Develop new concepts, angles, and hooks based on performance data and competitor research.</li>
	<li>Apply Zenith's thinking model to every piece of copy (Big Idea, Approaches, Leads, 8-stage psych journey).</li>
	<li>Build and maintain personal and team swipe files; produce reference assets the team studies and learns from.</li>
	<li>Write in Taglish and Tagalog. Bisaya output as needed.</li>
</ul>

Quality Gate (you protect the bar)

<ul>
	<li>Review all team copy before launch: ad scripts, landing pages, influencer briefs.</li>
	<li>Rewrite weak work and explain every change tied to the thinking model and data.</li>
	<li>Set the bar for what enters the editing pipeline; weak copy does not pass through.</li>
	<li>Run weekly creative reviews and maintain the team's quality standards doc.</li>
	<li>Read and interpret performance metrics (hook rate, hold rate, CTR, CPA, contribution margin) to inform what gets gated and why.</li>
	<li>Build hypotheses for new tests based on what is fatiguing, what is winning, and where gaps exist.</li>
</ul>

Working with the Team and Marketing Head

<ul>
	<li>Brief editors on intent and tone for each script; hand them production-ready copy.</li>
	<li>Sync weekly with the influencer lead on script supply (volume, angle mix, format coverage).</li>
	<li>Daily async copy review with the Marketing Head; apply notes tied to the framework.</li>
	<li>Weekly 1-on-1 with the Marketing Head on creative strategy and review.</li>
	<li>Weekly performance review against KPIs.</li>
</ul>

Direct Response Copywriter & Quality Lead

SUN Education Group is the leading and the most complete international educational consultancy firm in Indonesia. Our core business is to provide services to students who want to study abroad particularly in Australia, New Zealand, Indonesia Pathway, UK, Switzerland, Singapore, Malaysia, China, Sweden, Ireland, Spain, Netherland, Italy, Canada and USA. We have 24 offices throughout Indonesia and have a global network of partners across the world.

As a successful, fast growing and innovative company, we are accelerating our growth within the market. We realize that our greatest asset is people and as such, we provide a challenging and  exciting environment for the best in the market.

With leaders that hold a clear vision for the future, along with a team full of diverse professionals, we are looking for young, energetic, dynamic and experienced people to fulfill our vacant positions.

SUN Education Group

Job Responsibilities:

<ul>
	<li>Content Creation &amp; Storytelling: Write, proofread, and edit high-quality articles, blog posts, news, and marketing copy for publications and social media.</li>
	<li>Platform Management: Monitor, update, and manage content across all media platforms (SCN, website, social media, and SUN mobile apps) using Content Management Systems (CMS) like WordPress.</li>
	<li>Research &amp; Ideation: Conduct thorough topic research, develop interview questions for resource persons, and generate fresh ideas for new content formats.</li>
	<li>SEO &amp; Optimization: Perform basic keyword research and apply SEO guidelines to increase web traffic and identify content gaps.</li>
	<li>Collaboration &amp; Branding: Adapt content from partner institutions and collaborate with marketing and design teams to ensure visual and brand consistency (style, fonts, images, and tone).</li>
</ul>

Content Writer

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.

Kompas Gramedia

<ul>
	<li>Market data analysis: gathering and interpreting data to understand trends and consumer preferences.</li>
	<li>Development of communication strategies: creating strategic plans that define the brand message and the most effective communication channels.</li>
	<li>Collaboration with creative teams: working closely with Designers, Copywriters, Art Directors and other professionals to develop campaigns that are consistent with the strategy.</li>
	<li>Performance monitoring: assessing the effectiveness of campaigns by analysing performance metrics and making adjustments to optimise results.</li>
	<li>Presentation of ideas and strategies: communicating developed strategies to clients or internal teams, ensuring all stakeholders are aligned on objectives.</li>
</ul>

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