Hashtag Interactive is an award-winning marketing collaborator for companies looking to stand out amid the digital noise. 

Together, we curate and create campaigns and strategies that speak to your audiences and meet your targets on the other side of the screen.

Hashtag Interactive: A digital marketing agency optimised for a digital-centric world. Your digital marketing, social media, and content strategy partner in Singapore and Southeast Asia.

Hashtag Interactive

Job Mission:

The Digital Copywriter is a master wordsmith responsible for crafting engaging and persuasive content that will help our clients achieve their goals. You will work closely with other creatives and our Accounts team to develop content that is aligned with our clients' brand identity and target audience.

 

Expected Outcomes

First 90 Days

<ol>
	<li>Familiarise yourself with the work process. Two-pronged: 
	<ul>
		<li>Within the Content team: How tasks are distributed within the team and approvals</li>
		<li>Within the larger organisation: Get to know the Design and Animation team, and who you need to talk to get the results you need</li>
	</ul>
	</li>
	<li>Familiarise yourself with the Accounts teams. This involves knowing:
	<ul>
		<li>Which Accounts teams handle which projects</li>
		<li>Which AEs handle each account</li>
	</ul>
	</li>
	<li>Familiarise yourself with the accounts you’re working on</li>
	<li>Familiarise yourself with all the projects that the Content Team is working on</li>
</ol>

 
Day-to-Day Expectations:

<ol>
	<li>Must know how to conceptualise and craft copy on the assigned accounts</li>
	<li>Can deliver output on time and on standard, with minimal revisions</li>
	<li>Knows the work process so you know who to collaborate with, get approvals from or ask questions of</li>
</ol>

This measures the ability to express thoughts in an organized structure.

Syntax

This test unit measures the ability to paraphrase by choosing key ideas from a sentence and identifying good paraphrased versions of a sentence

Paraphrasing (Written)

Digital Copywriter

Cetta is an online language academy run by young Indonesians with an interactive and inclusive learning system. We are on a mission to make Indonesian as an actual World Citizen. Cetta provides a synchronous online language Academy since 2020. Currently offers 6 language courses including English, Japanese, Mandarin, Korean, French, and German with more languages to cover in the future.

Cetta Online Class

<ul>
	<li>Make a monthly plan</li>
	<li>Make copy for Cetta Mandarin daily content</li>
	<li>Conduct trend research suitable for Cetta Mandarin</li>
	<li>Handle writing issues or changes if there is any feedback</li>
	<li>Work independently &amp; collaborate with content-marketing team</li>
	<li>Create content design in Canva</li>
</ul>

Freelance Content Writer Cetta Mandarin

Making dream homes happen since 2015, Dekoruma is a rapidly-growing tech startup aiming to put a stop to the inefficiencies that have long occurred in the Home & Living industry. We believe that everyone is entitled to easy access not only to quality furniture at an affordable price, but also economical home design and its nitty-gritty. Since its establishment, we have launched vertically integrated business units (and even more to come), two of them being interior design services and material supply store.

While interior design services and furniture manufacturers remain abundant, there has yet to be a one-stop platform that actualises the A to Z’s of realizing your dream homes. Dekoruma intends to be the one answer to this demand.

Engage in a workplace surrounded by vibrant energy and youth who does work that matters and improvements that make a difference. We seek to create a working environment that is dynamic, and above all, impactful. In Dekoruma, we work for a cause, not just applause.

Dekoruma

1. Content Research &amp; Planning

<ul>
	<li>Conduct keyword research using SEO tools (e.g., Google Keyword Planner, Ahrefs, SEMrush).</li>
	<li>Identify content opportunities based on search intent, trends, and competitor analysis.</li>
	<li>Create content outlines aligned with SEO strategy and target audience needs.</li>
</ul>

2. Content Creation &amp; Optimization

<ul>
	<li>Write, edit, and optimize articles, blog posts, and landing pages following SEO best practices.</li>
	<li>Ensure content includes proper keyword placement, meta tags, headings, internal linking, and readability.</li>
	<li>Optimize images, URLs, and formatting for SEO and user experience.</li>
</ul>

3. On-Page SEO Execution

<ul>
	<li>Implement metadata (title, meta description) and schema markup as needed.</li>
	<li>Monitor and update existing content to maintain freshness and ranking.</li>
	<li>Collaborate with designers/developers to ensure SEO-friendly page structure.</li>
</ul>

4. Performance Monitoring &amp; Reporting

<ul>
	<li>Track content performance on Google Search Console, Google Analytics, and other SEO tools.</li>
	<li>Report on keyword rankings, clicks, impressions, and engagement metrics.</li>
	<li>Provide recommendations to improve content visibility and conversion rates.</li>
</ul>

5. Collaboration &amp; Workflow

<ul>
	<li>Work closely with the SEO strategist, digital marketing team, and copywriters.</li>
	<li>Align content with marketing campaigns, product launches, and branding guidelines.</li>
	<li>Stay updated with SEO trends, Google algorithm changes, and content marketing best practices.</li>
</ul>

6. Quality Assurance

<ul>
	<li>Proofread and fact-check content to ensure accuracy and credibility.</li>
	<li>Maintain consistency in tone, style, and brand messaging.</li>
	<li>Ensure all content complies with copyright, plagiarism, and ethical standards.</li>
</ul>

Content Marketing

The Digital Designer is creative and strategic, responsible for translating marketing campaign strategies into engaging and persuasive visuals that will help our clients achieve their business goals. You will work closely with our copywriters, accounts team, and other creatives to create compelling content that resonates with target audiences of our clients. 
 
Outcomes:

First 90 Days (New Hires)

<ol>
	<li>Familiarize yourself with your assigned accounts</li>
	<li>Establish proper communication flow with teammates and other Hashtaggers</li>
	<li>Actively contribute to pitches/proposals</li>
</ol>

 

Typical Expectations:

<ul>
	<li>Excellent visual understanding of assigned accounts resulting in timely approved creative materials</li>
	<li>Good communications flow with teammates and other Hashtagers resulting in seamless pitch brainstorming and creative client deliverables</li>
	<li>Regularly contribute to pitches/proposals</li>
</ul>

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