BASED by Basil is a data-driven digital advertising company based in Jakarta, Indonesia.

Our main focus is and always has been to facilitate the growth of all companies and businesses, from small to medium enterprises to corporate level campaigns. We have the best interests in mind and are here to help target the customer base and convert all engagement into leads, sales, and results.

BASED by Basil

About the Role

We’re looking for a Digital Paid-Advertising Associate who can own, optimize, and strategize high-performing paid ad campaigns. If you love digging into data, optimizing ads for maximum ROI, and crafting engaging ad creatives, this is for you!

 

What You Will do

<ul>
	<li>Manage and optimize paid advertising campaigns to maximize performance.</li>
	<li>Analyze campaign data, identify trends, and make strategic adjustments to improve results.</li>
	<li>Develop ad creatives—crafting compelling copy &amp; visuals that convert.</li>
	<li>Work closely with the team to ensure campaigns align with client goals and exceed key performance indicators (KPIs).</li>
	<li>Oversee ad budgets, ensuring smart allocation for the best possible returns.</li>
	<li>Keep up with the latest digital marketing trends, platform updates, and ad strategies.</li>
	<li>Prepare reports and communicate key takeaways to clients in an engaging and clear manner.</li>
</ul>

 

Perks &amp; Benefits

💰 Competitive salary based on experience &amp; skill set

📈 Opportunities for growth and mentorship

🔥 A dynamic team that values effort, not just result

At BASED by Basil, we don’t just run ads—we drive real business growth through data-backed strategies. If you’re a paid ads expert ready to make an impact and take your career to the next level in a creative and supportive environment, we’d love to discuss!

Apply now and let’s build something amazing together.

Digital Paid Advertising Associate

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.

Kompas Gramedia

<ul>
	<li>Memetakan potensi klien dan menjalin network yang erat dan berkesinambungan.</li>
	<li>Menggali informasi kebutuhan klien seperti analisis produk, riwayat periklanan, tujuan iklan, target pemasaran, perencanaan anggaran.</li>
	<li>Merancang proposal atau penawaran.</li>
	<li>Memonitoring performa iklan digital agar sesuai dengan KPI yang sudah disepakati dengan klien.</li>
</ul>

Digital Account Executive | Makassar | Tribun Timur

Sales and Marketing Knowledge

Digital Marketing

Marketing Communications

Digital Account Executive | Kendari | Tribunnews Sultra

<ul>
	<li>Develop advertising package based on client's brief.</li>
	<li>Execute pricing strategy for existing ro new products.</li>
	<li>Create performance buying model based on client's objective.</li>
	<li>Create annual rate for all inventory product.</li>
	<li>Create Ad Package cross media under KG Media.</li>
</ul>

Proposal Writing

Advertising

Marketing Package KG Media

<ul>
	<li>Seeking &amp; approaching new clients</li>
	<li>Identifying and deciding client needs</li>
	<li>Making analysis of digital trend and implement it on strategy plan for client</li>
	<li>Planning and doing digital strategic implementation based on brief from client</li>
	<li>Have a good communication skill in terms of coordinating with ops team to deliver client’s campaign according to KPI</li>
	<li>Doing monitoring in every digital campaign in order to KPI that has been specified</li>
</ul>

Account Executive VCBL

<ul>
	<li>
	Seeking &amp; approaching new clients
	</li>
	<li>
	Identifying and deciding client needs
	</li>
	<li>
	Making analysis of digital trend and implement it on strategy plan for client
	</li>
	<li>
	Planning and doing digital strategic implementation based on brief from client
	</li>
	<li>
	Have a good communication skill in terms of coordinating with ops team to deliver client’s campaign according to KPI
	</li>
	<li>
	Doing monitoring in every digital campaign in order to KPI that has been specified
	</li>
</ul>

Account Executive KG Media

<ul>
	<li>Cari Project Mencari klien baru (brand/agency) yang butuh konten digital (iklan sosmed, YouTube, TikTok, dll).</li>
	<li>​Jembatan Komunikasi Menjemput brief dari klien dan menjelaskannya ke tim kreatif agar tidak terjadi salah paham.</li>
	<li>​Bikin Penawaran Menyusun estimasi biaya (quotation) dan negosiasi harga sampai deal.</li>
	<li>​Kawal Produksi: Memastikan progres syuting dan editing sesuai jadwal serta memandu proses revisi dari klien.</li>
	<li>​Jaga Hubungan Menjalin hubungan baik agar klien puas dan melakukan repeat order.</li>
</ul>

Account Relation | Tribun Production House | Tribun Network

In this exciting role you will be:

<ol>
	<li>Making long term relationship with client</li>
	<li>Seeking &amp; approaching new clients</li>
	<li>Identifying and deciding client needs</li>
	<li>Planning and doing digital strategic implementation based on brief from client</li>
	<li>Having a good networking with strategic team to give digital social campaign according to KPI from client</li>
	<li>Doing monitoring in every digital campaign in order to KPI that has been specified</li>
	<li>Preparing updating report frequently in every campaign</li>
	<li>Making analysis of digital campaign and giving recommendation based on KPI's target</li>
	<li>Always update about the growth of digital media technology</li>
	<li>Achieving sales target/ revenue</li>
</ol>

Account Executive Agency

GTech is a global digital technology enabler providing integrated digital solutions across multiple industries. Our platforms cover omnichannel commerce digitalization, DTC commerce transformation, FinTech, Customer Relationship Management, and supply chain digitalization.

As part of the GTech group, our entities include PT GTech Digital Asia, PT Mapclub Digital Asia, PT GPay Digital Asia, PT Speedwork Solusi Utama, and PT GClub Digital Asia

GTech Group

<ul>
	<li>Develop and plan digital marketing campaigns aligned with business and marketing objectives.</li>
	<li>Manage and execute multi-channel campaigns across platforms such as social media, search engines, email, and display advertising.</li>
	<li>Coordinate with internal teams (creative, content, design, and product) to ensure campaign materials and messaging are aligned.</li>
	<li>Monitor and analyze campaign performance using digital analytics tools and key marketing metrics.</li>
	<li>Optimize campaign effectiveness through data-driven strategies, A/B testing, and continuous improvement.</li>
	<li>Manage and control campaign budgets to ensure efficient and effective use of marketing spend.</li>
	<li>Prepare performance reports and provide insights to support marketing strategy and future campaign planning.</li>
</ul>

Performance Marketing and Digital Campaign Manager | MAPCLUB

<ul>
	<li>Lead the development and execution of integrated marketing strategies across online and offline channels.</li>
	<li>Plan and manage end-to-end marketing campaigns, working closely with cross-functional teams such as Business Development and Sales.</li>
	<li>Analyze market trends, customer insights, and competitor activities to identify growth opportunities.</li>
	<li>Ensure consistent and compelling brand messaging to attract new customers and retain existing ones.</li>
	<li>Manage and mentor the marketing and creative team to deliver high-impact results.</li>
	<li>Collaborate with external partners, including media and advertising agencies, to maximize campaign effectiveness.</li>
	<li>Monitor, evaluate, and report campaign performance, while optimizing marketing budget</li>
</ul>

Brand & Marketing Manager | MAPCLUB

<ul>
	<li>Developing and preparing marketing and business plan and/or creative deck </li>
	<li>Coordinating with sales team to ensure the proposal is suitable with the client's objectives</li>
	<li>Analyze and prepare sales and budgeting strategy for client's campaign</li>
	<li>Arranging campaign activities</li>
	<li>Conduct market research</li>
	<li>Provide insights and data in order to develop marketing and business strategies</li>
</ul>

IP Business Creative

<ul>
	<li>Developing proposal strategy to support client’s request.</li>
	<li>Developing marketing creative strategies and campaigns (TV, Digital, and Activation).</li>
	<li>Creating product innovation.</li>
	<li>Delivering project presentations to clients.</li>
	<li>Coordinating with sales for project pitching and dealing.</li>
	<li>Integrating with other units within KG Media for specific projects.</li>
</ul>

Strategic Creative Marketing Officer at KompasTV

Starting an unincorporated business in 1996, Simbadda Group has been distributing high quality consumer electronics throughout Indonesia. The business unit has started to form a corporate business since 2002.

One of our leading brands is SIMBADDA, which is known by the Indonesian people as a pioneer of speakers, cases and power supplies. We are also involved in the distribution of premium gadget accessories and PC components. Simbadda Group will continue to expand its distribution business to grow in the consumer electronics industry in Indonesia.

Simbadda Group always upholds the value of honesty, among others: honesty of quality,  honesty of cooperation in business and trying to establish cooperation with all partners  throughout Indonesia. 

Currently, Simbadda Group is expanding towards digital transformation that is looking for  enthusiastic, passionate, ambitious individuals to be part of us. 


Simbadda Group

1. Creative Direction

<ul>
	<li>Lead overall creative vision and visual strategy for the brand across all marketing and commercial channels.</li>
	<li>Develop strong design standards, visual storytelling, and brand communication guidelines.</li>
	<li>Ensure all creative output aligns with company positioning, target market, and commercial objectives.</li>
	<li>Supervise concept development for campaigns, launches, and brand activations.</li>
</ul>

2. Content &amp; Campaign Design

<ul>
	<li>Oversee the creation of digital and offline marketing assets including social media, advertising materials, campaign visuals, product launches, and promotional content.</li>
	<li>Collaborate with Brand Marketing, Digital Marketing, and Retail Marketing teams for campaign execution.</li>
	<li>Ensure strong visual impact and conversion-focused design for marketing initiatives.</li>
	<li>Improve speed and quality of content production across departments.</li>
</ul>

3. Brand Consistency Control

<ul>
	<li>Maintain and enforce brand identity standards across all touchpoints including online platforms, retail stores, events, and corporate materials.</li>
	<li>Review and approve creative materials to ensure consistency, professionalism, and brand integrity.</li>
	<li>Develop brand guidelines and creative governance systems.</li>
	<li>Protect brand image and strengthen market perception.</li>
</ul>

4. Retail &amp; Packaging Design

<ul>
	<li>Manage visual design for retail stores, POSM, showroom branding, product displays, and in-store experience.</li>
	<li>Oversee product packaging design, labeling, manuals, and commercial presentation materials.</li>
	<li>Support store renovation projects with strong retail visual direction.</li>
	<li>Ensure packaging and retail assets support both branding and sales conversion.</li>
</ul>

5. Creative Asset Management

<ul>
	<li>Build and manage organized creative asset systems for easy access and operational efficiency.</li>
	<li>Improve workflow between design, marketing, sales, and external vendors.</li>
	<li>Coordinate with photographers, videographers, agencies, printing vendors, and production partners.</li>
	<li>Ensure project deadlines, quality standards, and budget efficiency are maintained.</li>
</ul>

Creative Designer Manager

1. Performance Marketing

<ul>
	<li>Develop and execute paid media strategies across Meta, Google, TikTok, YouTube, marketplaces, and other digital platforms.</li>
	<li>Manage digital advertising budgets with strong focus on ROAS, CAC, CPL, and conversion efficiency.</li>
	<li>Optimize campaigns for lead generation, sales conversion, remarketing, and customer retention.</li>
	<li>Monitor campaign performance and continuously improve digital funnel effectiveness.</li>
</ul>

2. E-Commerce &amp; Marketplace Optimization

<ul>
	<li>Manage and optimize official stores across major marketplaces and e-commerce platforms.</li>
	<li>Improve product visibility, store conversion rate, customer trust, and platform ranking performance.</li>
	<li>Develop promotional campaigns, flash sales, campaign calendars, and marketplace growth strategies.</li>
	<li>Coordinate with operations, warehouse, and customer service teams to ensure smooth online fulfillment.</li>
</ul>

3. Website &amp; Landing Page Management

<ul>
	<li>Oversee company website performance, user experience, and conversion-focused landing pages.</li>
	<li>Ensure website supports branding, lead generation, B2B inquiries, and direct online sales.</li>
	<li>Collaborate with IT and design teams for website improvement, speed optimization, and system integration.</li>
	<li>Develop landing pages for campaigns, product launches, and lead capture optimization.</li>
</ul>

4. SEO &amp; Organic Growth

<ul>
	<li>Build long-term SEO strategy for website ranking, organic traffic growth, and brand discoverability.</li>
	<li>Optimize product pages, content structure, keyword strategy, and technical SEO performance.</li>
	<li>Improve search visibility across search engines and marketplace platforms.</li>
	<li>Support content marketing strategies for sustainable inbound traffic generation.</li>
</ul>

5. Data &amp; Analytics

<ul>
	<li>Establish digital dashboards for performance tracking across all online channels.</li>
	<li>Analyze campaign performance, customer behavior, sales conversion, and customer journey insights.</li>
	<li>Use CRM, analytics tools, and reporting systems for data-driven marketing decisions.</li>
	<li>Provide regular reports and strategic recommendations to Head of Commercial &amp; Marketing.</li>
</ul>

Digital Marketing Manager

Sumber Makmur Surya Perkasa is an innovative steel and building materials distributor company in Indonesia. Founded in 2012 amid the growth of the economy and ongoing infrastructure development in Indonesia. 

We are going to disrupt the conventional construction industry by introducing digital channels for people to buy steel and building materials with ease, comfort, and secure. 

We also provide the best service and customer satisfaction with good quality goods and timely deliveries. 

SMS Perkasa is a collaboration of young professional teams and our board of directors with over 40 years of experience in the steel industry, so we can provide the best solutions and support for our customers' needs. We've become a trusted partner for many constructions and infrastructure projects throughout Indonesia. 


SMS Perkasa (PT Sumber Makmur Surya Perkasa)

Who Are We?

SMS Perkasa is an innovative steel and building materials distributor on a mission to disrupt the conventional construction industry. We provide digital channels for buying materials with ease, comfort, and security. Our core mission is to create opportunities for people to live in affordable, comfortable, and safe places by eliminating WASTE in the construction industry through innovation and technology.

SMS Perkasa is a collaboration of a vibrant, young professional team and a Board of Directors with over 40 years of experience. Together, we are the trusted partner for major infrastructure projects across Indonesia.

Who Are We Looking For?

SMS Perkasa is looking for a Strategic Digital Marketing Specialist as a bridge between digital noise and high-quality sales opportunities. In this AI-driven era, we aren't looking for a button-pusher; we need a critical thinker who understands the "why" behind every piece of content and can architect narratives that turn browsers into buyers.

We need a content architect—someone who can humanize the steel industry through storytelling and use an analytical mind to feed the right data and prompts into AI tools to generate superior, high-converting outputs. If you are someone who obsesses over lead quality and understands how to leverage content to eliminate waste in the marketing funnel, you are the one we want.

What Will You Impact? (Your Responsibilities)

<ul>
	<li>Strategic Lead Generation: Design and execute performance marketing strategies (Search, Social, Display) with a laser focus on attracting qualified leads for the Sales team, rather than just vanity metrics.</li>
	<li>Critical Funnel Analysis: Constantly audit the customer journey. You must identify where prospects drop off and use data-driven insights to improve the conversion rate from a "click" to a "ready-to-buy" lead.</li>
	<li>AI-Enhanced Strategy: Orchestrate AI tools to scale content and ads, ensuring that you provide the strategic direction and high-quality prompts necessary to get results that stand out from the generic AI crowd.</li>
	<li>Content Architecture &amp; Pillar Development: Define, develop, and manage contents that align with our brand mission across multiple channels and forms (video, blogs, social media content, etc)</li>
	<li>Strategic Storytelling &amp; Narrative Management: Translate complex technical specifications of steel and building materials into a cohesive content ecosystem, ensuring an end-to-end narrative that builds authority and trust.</li>
	<li>SEO &amp; Digital Asset Growth: Develop and oversee SEO strategies that position our digital assets as the go-to authority in the construction industry, ensuring our content pillars are both discoverable and valuable.</li>
	<li>Cross-Functional Collaboration: Work closely with the Sales team to feedback lead quality and with the Tech team to ensure our digital channels provide a seamless user experience.</li>
</ul>

We Offer:

<ul>
	<li>Autonomy &amp; Freedom: We hate micromanagement. You will have the freedom to experiment with new ideas and make strategic decisions.</li>
	<li>Professional Growth: We are a learning company. We invest heavily in your education and skill to ensure you stay ahead of the digital marketing curve.</li>
	<li>Vibrant Culture: Join a young, energetic team that values fun as much as high performance.</li>
	<li>Competitive Compensation: Fair benefit and compensation package that reflects your expertise and the value you bring to our growth.</li>
</ul>

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