Marketing & Production Coordinator  

Key Responsibilities

Production & Talent Coordination

• Source and reach out to models and talent, negotiate rates, and manage briefs and release forms

• Plan and manage shoot logistics, including transport, fast boats, accommodation, meals, and location permits

• Serve as the on-site point of contact on shoot days, coordinating closely with property teams

• Help prepare call sheets and shot lists

Paid Advertising (Google & Meta)

• Assist in setting up, monitoring, and optimizing Google Ads and Meta Ads campaigns

• Prepare weekly performance reports covering spend, ROAS, CPC, CTR, and conversions

• Upload and organize creative assets, maintain naming conventions, and write ad copy variations for testing

Content Strategy

• Develop monthly content plans for each property, aligned with advertising goals

• Research references and trends, and write creative briefs for upcoming shoots

• Define hooks, angles, and formats for each platform (9:16, 1:1, 16:9)

• Recommend creative iterations based on ad performance data, not guesswork

• 1 to 3 years of experience in digital marketing, content production, or production coordination (a background in hospitality, travel, or F&B is a plus)

• Hands-on experience managing Google Ads and Meta Ads accounts; you don’t need to be an expert, but you should be comfortable with campaign structure and basic performance metrics

• Ability to build clean, simple reports in Google Sheets

• Proficiency in Google Workspace and Notion

• Strong spoken and written English, as our talent and guests are often international

Nice to Have

• Experience in casting or as a production assistant

• Basic understanding of GA4 and Google Tag

• Basic video editing skills (CapCut or Premiere Pro) to prepare selects

• An existing network of models and talent across Bali and Lombok

• Google Ads certification (Skillshop)