Social Media Specialist

Primer Group of Companies

Manila, Philippines
Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, Philippines
Manila
Metro Manila
Philippines
Philippines
Full timeFULL_TIME

Expired 5 years ago

2018-12-30T16:00:00+00:00

Job closed.

Job Description

Works closely with Brand teams to understand their requirements and desired use of social media marketing technologies as a means to engage and build relationships with consumers.
Acts as a social community manager for a number of selected brands using different social media platforms (Facebook, Twitter, Instagram, Pinterest, etc.) as required by the brands, monitoring social activity across all channels, including in a customer service capacity.
Manages third party community managers and community management vendors for other Brands of the company to ensure proper delivery of services and effective performance of the same.
Works with external agencies and cross-functional personnel to ensure collaborative, successful, and efficient social community management execution.
Monitors pre-defined metrics for social community management and ensures that all social media accounts of the company are performing effectively based on such metrics.
Ensures proper engagement with consumers through social media marketing channels to achieve positive interactions with and recommendations for the brands and products of the company
Develops content for brands assigned and coordinates with third party social media community management vendors to create social media content plan (or content calendar) for all other brands across different social channels, and coordinates approvals with Legal and with Brands, as necessary
Follows and enforces legal policies and best practices for promoting the company's brands through social media
Works cross-functionally with Brand Marketing, and sometimes with external agencies, to develop and implement content unique to each brand and their social media objectives, such as increasing engagement and community effectiveness
Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation
Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers
Assist in social media pay-per-click (PPC) ad management
Exhibits a sense of urgency – monitors, prioritizes, and responds in near real-time
Thinks creatively and strategically in all social media promotions
Follows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends
Performs other duties and responsibilities that may be assigned from time to time as deemed necessary by direct superior

Minimum Qualifications

Must possess a Bachelor's degree in a job-related field such as Marketing or Digital Advertising
Must have hands-on experience of at least 2 years in social media community management for brands and companies, preferably in the fashion and lifestyle category
Preferably with experience in handling outsourced jobs to other social media community managers
Thorough understanding of an expert-level user of all or most social media technologies and platforms (e.g., Facebook, Twitter, Google+, YouTube, Instagram, etc.)
Excellent social marketing conversation skills with a strong history of active participation on behalf of a consumer brand
Outstanding, error-free written communication skills, including the ability to master a variety of brand voices
Proficiency in PhotoShop, video-editing, and photography skills are a plus
Excellent attention to detail
Able to multi-task in a fast-paced, high-stress environment and ensuring follow-through on every task and project
Experience with generating ideas and working with minimal supervision
Strong collaboration skills and experience with working as a team player
Must maintain satisfactory attendance, including timeliness

Perks and Benefits

Flexitime
Paid Holidays
Paid Vacation Leave
Paid Sick Leave
Paid Bereavement/Family Leave
Maternity & Paternity Leave
Single Parent Leave
Special Leave Benefits for Women
Medical / Health Insurance
Medical, Prescription, Dental, or Vision Plans
Employee Discounts
Transportation Allowances
Gym Membership
Performance Bonus

Required Skills

Video Editing
Photography
Communication Skills

Preferred Courses

Business Administration [Marketing & Advertising Management]
Marketing Communications
Digital Arts

Jobs Summary

Job Level: Associate / Supervisor

Job Category: Media and Creatives

Educational Requirement: Bachelor's degree graduate

Recruiter response to application: Sometimes

Office Address: Primer Star Center, 2282 Leon Guinto Street, Malate, Manila 1004 Philippines, Manila, Metro Manila, Philippines

Industry: Retail Industry

Vacancy: 1 opening

Website: http://www.primergrp.com/

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About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experiences, and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape offering green solutions, with companies in full-scale printing, air-conditioning, building efficiency and energy management system, and digital and creative graphic design services. The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 450 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia, Europe, Middle East and Africa. Brands We Carry Retail Ace, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Dr. Martens, Eagle Creek, FitFlop, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XD Industrial Aircond Network Philippines Inc., Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Primer Printing Services Inc., Rigel, Stellar Equipment & Machinery Inc., Union Inks and Graphics Inc., York Other Ventures Bee Choo, The Park, Arriva Ph (e-commerce) Our Concept Stores Bratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel Club OUR VISION We at the Primer Group will be the leader in global distribution and innovation of premium goods and services. OUR MISSION To bring the world closer to our customers. OUR CORE VALUES • Entrepreneurial spirit • Passion for excellence • Integrity • Teamwork • Self discipline

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