Associate Brand Manager for Yummy.ph  

Summit Media is the country’s largest digital lifestyle network and magazine publisher.

We are committed to creating excellent content that appeals to the interests, passions, and aspirations of different communities.

In our dedication to serve our audiences, we have grown from being a magazine publisher to embracing other platforms that allow us to connect with them anytime, anywhere.

We take pride in our quality content, our relationship with our audiences, and our ability to engage them where they are, as we also help our advertisers to reach them the way we do.

Food, fashion, beauty, parenting, home decor, travel, health and fitness,—Summit Homemaker and Women’s brands have got every woman’s/mom’s interest covered

As an Assoc. Brand Manager/Sr. Publishing Assistant, you define, develop, and manage the execution of brand strategies across the business by creating relevant content, activations, and promotions that engage and move our audiences.

As a Sr. Publishing Assistant, you:

• should be able to build a holistic brand experience in all relevant touchpoints of your assigned audience.
• should be an efficient and highly effective communicator with excellent written and verbal communication skills.
• must be a strong leader in a cross-functional, collaborative working environment, able to get different teams with varying backgrounds to work towards the same goal.
• must be comfortable speaking the written and visual language of brand creatives
• you should be entrepreneurial and nimble, able to find solutions for a highly dynamic industry.
• you should have a good pulse of the women and mom’s advertising and publishing industries with the ability to balance strategic thought, real world experience and trend insights

Key accountabilities

• Develop overall brand plans and corresponding strategies for assigned brand/s to meet set objectives and customer/ industry requirements
• Drive the brand business for both circulation and advertising of assigned brand/s
• Active participation in content planning and direction of assigned brand/s
• Act as brand DNA guardian and ensure consistency in terms of brand positioning
• Using data-driven insights about target consumer and related industries, create presentations, tools, activations, promotions, concepts, and campaigns that will lead to better brand appreciation of readers and/ or advertisers
• Participate in the development of sales and performance forecasts for allocated brand/s
• Provide analysis and recommendations based on performance data available
• Overall budget management for the brand, from editorial to marketing, with keen attention of the required bottom line
• Conduct regular competitive evaluation, for content, activations, and advertising

• Strong analytical and planning skills
• Proven ability to successfully manage multiplatform marketing channels, consumer and trade activations, PR, media or creative campaigns
• Good communication and presentation skills
• Strong brand management skills
• Excellent problem-solving skills
• Ideally, a business or marketing degree with a good background in finance and quantitative analysis