Content Marketing  

1. Content Research & Planning

• Conduct keyword research using SEO tools (e.g., Google Keyword Planner, Ahrefs, SEMrush).
• Identify content opportunities based on search intent, trends, and competitor analysis.
• Create content outlines aligned with SEO strategy and target audience needs.

2. Content Creation & Optimization

• Write, edit, and optimize articles, blog posts, and landing pages following SEO best practices.
• Ensure content includes proper keyword placement, meta tags, headings, internal linking, and readability.
• Optimize images, URLs, and formatting for SEO and user experience.

3. On-Page SEO Execution

• Implement metadata (title, meta description) and schema markup as needed.
• Monitor and update existing content to maintain freshness and ranking.
• Collaborate with designers/developers to ensure SEO-friendly page structure.

4. Performance Monitoring & Reporting

• Track content performance on Google Search Console, Google Analytics, and other SEO tools.
• Report on keyword rankings, clicks, impressions, and engagement metrics.
• Provide recommendations to improve content visibility and conversion rates.

5. Collaboration & Workflow

• Work closely with the SEO strategist, digital marketing team, and copywriters.
• Align content with marketing campaigns, product launches, and branding guidelines.
• Stay updated with SEO trends, Google algorithm changes, and content marketing best practices.

6. Quality Assurance

• Proofread and fact-check content to ensure accuracy and credibility.
• Maintain consistency in tone, style, and brand messaging.
• Ensure all content complies with copyright, plagiarism, and ethical standards.

Education: Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field. Equivalent work experience also considered.

Priority Skills:

• Strong writing and editing skills with attention to detail.
• Basic knowledge of SEO best practices (keywords, metadata, on-page optimization).
• Familiarity with Google Search Console, Google Analytics, or similar SEO tools.
• Ability to conduct keyword and content research.
• Experience working with CMS platforms (e.g., WordPress, Shopify, or similar).
• Good organizational skills and ability to meet deadlines.
• Strong curiosity to learn and adapt to SEO trends.