Marketing Automation Executive  

About the role:

We are looking for an enthusiastic, highly motivated individual to join the FT Professional Marketing Operations team. Reporting into the Marketing Automation Team Lead, supporting the Marketing team by creating, developing, optimising and reporting on marketing campaigns.

Role & Responsibilities

• Execute on Marketing campaign builds and QA in Bloomreach, Marketo, Salesforce and relevant third party integrated systems including our CMS platform.
• Support, as needed, the maintenance of all operational campaigns including lead flow, lead scoring, and data quality.
• Ensure campaign setup and processes are in line with overall platform architecture and lead flow/ data scoring programs.
• Understand the levers for campaign optimization and be able to identify and articulate opportunities to increase performance.
• Communicate and troubleshoot campaign build delivery, in alignment with agreed SLAs, with Marketing Automation team, Team Lead, Marketing and other stakeholders.
• Adhere to agreed SLAs set by the Marketing Automation Team Lead with our Marketing stakeholders.
• Aligning with an agreed roadmap, complete tests to optimise existing campaigns.
• Leveraging a reporting template, ensure each campaign has aligned reporting available to stakeholders.
• Deliver regional/ segment specific reporting on campaign performance, identifying bright spots and opportunities to optimise performance
• Ensure best deliverability practices by building, testing and monitoring sent emails, ensuring that they function correctly across all major email clients and devices
• Support the integration of Marketo in Group website assets, including forms, tracking and personalised content.
• Contribute to Marketo best practice adding to the team’s knowledge share.

Required Skills

• One or more years’ experience in marketing automation including nurture, segmentation and program reporting.
• Experience with A/B and multivariate experiments
• Knowledge of best in class deliverability practices
• Ability to communicate regularly and efficiently with a global team of stakeholders
• Ability to juggle and prioritise projects from multiple stakeholders
• Must be proactive have the ability to think creatively, ask questions and test ideas
• A team player, who is a strong, confident communicator and collaborator
• Knowledge of GDPR and impact on Marketing and Communications globally.

Preferred Skills

• Marketo or Bloomreach certified
• Salesforce CRM
• An understanding of Customer Relationship Marketing (CRM)
• Proven experience in optimising landing pages and user funnels
• Fundamental knowledge of HTML

Required Skills

• One or more years’ experience in marketing automation including nurture, segmentation and program reporting.
• Experience with A/B and multivariate experiments
• Knowledge of best in class deliverability practices
• Ability to communicate regularly and efficiently with a global team of stakeholders
• Ability to juggle and prioritise projects from multiple stakeholders
• Must be proactive have the ability to think creatively, ask questions and test ideas
• A team player, who is a strong, confident communicator and collaborator
• Knowledge of GDPR and impact on Marketing and Communications globally.

Preferred Skills

• Marketo or Bloomreach certified
• Salesforce CRM
• An understanding of Customer Relationship Marketing (CRM)
• Proven experience in optimising landing pages and user funnels
• Fundamental knowledge of HTML