International Toy World Inc.

International Toy World Inc. is a Retail Affiliate Company under the SM Group of Companies. It started its operation with the opening of SM Sta. Mesa on September 1990 carrying Toy Land as its first business name. In 1991, two more stores were opened at SM Megamall in Ortigas and SM City North Edsa under the name, Toy World. At present, we carry Toy Kingdom Express as our business name for all Toy Kingdom stores inside the Department Store, Hypermarket, and Supermarket. On September 20, 1995, ITWI started its first mall-based store at SM Megamall using “Toy Kingdom” as the name of the store. Subsequently, all mall-based stores of ITWI now carry the name “Toy Kingdom”. For its expansion program, ITWI opened mall-based stores offering products and services for Dog and Cat owners which carry the brand name Pet Express; its first branch opened on December 11, 2009 at SM Cubao.