Digital Marketing Specialist  

• End-to-End Social Media Management: Plan, manage, and execute content plans across the company’s social media accounts (Instagram, TikTok, etc.).
• Content Agency Coordination: Act as the main point of contact to liaise, direct, and collaborate seamlessly with external agencies for regular content production
• Content Production & Copywriting: Produce creative content and write compelling copy for various formats, including social media captions and long-form articles. Conduct article audits to ensure quality and relevance.
• Brand Consistency: Ensure all content aligns with the brand voice and visual identity.
• Trend Monitoring: Monitor industry trends, algorithm changes, and identify fresh content opportunities.
• Performance Tracking: Track performance metrics (engagement, reach, growth), prepare insightful reports, and provide data-driven recommendations to improve future campaigns.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-3 years of proven experience in social media management and content production.
• Strong understanding of social media platforms and their respective audiences.
• Excellent copywriting skills (for both social media and articles) and verbal communication skills.
• Basic design and editing skills using Canva.
• Basic understanding of SEO principles.
• A strong team player who can also work independently with a creative mindset and a keen eye for detail.

Tools Proficiency:

• Design & Production: Canva (Basic editing).
• Social Media Management: Meta Business Suite, TikTok Ads/Manager.
• Analytics & SEO: Google Analytics, Google Search Console, Instagram Insights