Digital Marketing Officer
Uploan
- Makati, Philippines803, Angelus Plaza, VA Rufino Street, Legaspi Village, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 5 years ago
2019-06-27T16:15:42.447195+00:00Job closed.
Job Description
- In-depth knowledge of SEO, SEM, PPC, Audience-based Targeting and Remarketing
- Building of lead generation funnels to achieve both B2B and B2C objectives
- Planning, development, and execution of digital strategies that range from online and social media marketing, inbound lead generation, customer engagement, and paid search advertising.
- Management of digital touch points on Websites, Landing Pages, SMS and Email with the use of marketing automation platform/s and CRMs.
- Help in the management and upkeep of Hubspot at a marketing level, including periodic email newsletter campaigns, landing page updates, auto-reply notifications, live chat management, etc.
- Help manage campaigns and list segmentation in Hubspot to deliver more targeted and relevant messaging to improve engagement and ultimately increase conversion rates.
- Support and create periodic digital and social media campaigns, and coordinate day-to-day production of multimedia assets across various online platforms with other team members.
- Understanding and management of online marketing funnels and call-to-action functions from the top, middle and bottom of the sales funnel.
- Owning and maintaining website analytics, metrics, and campaign reporting. Monitor and benchmark the impact of social media, email, sms and paid advertising on lead generation.
- Measure and analyze campaign performance and deliver weekly campaign performance briefs based on agreed upon KPI’s (paid ads, organic traffic, lead conversion rates, etc.)
- Ad-Hoc Support for any sales and marketing requirements
Minimum Qualifications
- Minimum 3 years experience in B2B and/or B2C marketing required.
- Extremely detail-oriented, with strong analytical and critical thinking skills
- Deep understanding of digital marketing and digital production.
- Experience in delivering a variety of digital assets, including rich media online ads, microsites, landing pages and video campaigns.
- Experience managing PPC campaigns with a solid understanding of online advertising.
- Experience in managing platforms such as Google Adwords, Facebook Ads Manager, and LinkedIn Ads Manager, Hubspot, etc.
- Solid understanding of metrics, analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects.
- Strong management, oral and written communication skills.
- Computer proficiency in online content and project management systems.
- Experience in HTML, CSS, Wordpress and Adobe Suite Applications
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 803, Angelus Plaza, VA Rufino Street, Legaspi Village, Makati, Metro Manila, Philippines
Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.
About Uploan
Uploan is a fintech company operating in South East Asia which provides a end-to-end "Salary Loan Management Platform" to employers.
Uploan’s mission is to build a financially inclusive world with access to economic opportunities for all. We leverage people employment history and HR data to provide them with better credit scores and conditions. We serve our customers by providing fast, convenient and affordable financing through the use of technology.
The company was founded early 2017 by a British citizen, former IFC (International Finance Corporation) top-executive. Since then, we have built a leadership team with deep experience in finance, management and technology, with proven track-records in fast growing environments in Europe and Asia.
Thanks to a strong market-fit, over the last 12 months, we have sustained a significant 25% month-on-month growth and reach profitability. Our team of 100+ people is a mix of Filipinos and Europeans, and we are constantly investing to build out our tech product, hiring key profiles and forging partnerships that will prepare us to scale our business by 10x as we expand across Philippines and SE Asia