Performance Marketing Specialist  

We are looking for a hands-on, data-driven Performance Marketing Specialist to own digital marketing campaigns across multiple markets. You will manage paid advertising, technical SEO, GEO/AI search visibility, and marketing analytics to drive qualified leads and measurable business outcomes — working closely with the CMO, Sales, Creative, and Web teams to keep all activities aligned with commercial objectives.

Key Responsibilities

Campaign Management:

• Plan, build, and manage Google Ads and LinkedIn Ads campaigns across multiple markets.
• Conduct keyword research, ad copywriting, and bid optimization to meet lead generation and brand awareness KPIs.
• Brief and review website copy to ensure messaging aligns with campaign objectives.

SEO & Web Analytics:

• Oversee regular technical SEO audits across all commsult-owned websites and coordinate remediation.
• Support Schema Markup implementation and validation.
• Monitor indexing status via Google Search Console to update sitemap documentation and maintain GA4, GTM, and conversion tracking setup

GEO & AI Search Visibility:

• Research, plan, and implement Generative Engine Optimization (GEO) strategies.
• Write and maintain robots. txt and llms. txt files; build GEO action plans and monitor AI citation presence across commsult domains.

Tracking & Attribution:

• Design and maintain the UTM naming convention and tagging framework across all channels. Implement UTM parameters for paid campaigns, events, email blasts, and organic social.

Performance Analysis & Reporting:

• Prepare monthly Marketing KPI reports covering all active channels.
• Analyze qualified leads by acquisition source and maintain lead source attribution.
• Provide regular updates and support data-driven decision-making across the commercial team.

Stakeholder Coordination:

• Collaborate with teams to ensure smooth campaign implementation and quality of all published materials, including website management (from conception to production).

Requirements

• 2–4 years hands-on digital marketing or performance marketing experience
• Proven Google Ads management experience
• Multi-market campaign experience across more than one country or region
• Proficient in GA4, GTM, and Google Search Console
• Strong written English; Bahasa Indonesia native or fluent
• B2B or enterprise software background preferred

Soft Skills

• Analytical & attention to detail, interprets data and translates insights into action
• Strong project management skills; manages multiple campaigns with minimal supervision
• Collaborative; works cross-functionally
• Self-driven and adaptable across markets and priorities

Nice to Have

• LinkedIn Campaign Manager and HubSpot CRM experience
• Experience in APAC and/or DACH markets
• Google Ads certification
• GEO/AI search visibility experience