Lead Generator and Social Media Marketing Specialist  

About the role

We’re looking for a Lead Generator / Social Media Marketing Specialist to support an online education and financial coaching business by managing lead capture and follow-up, coordinating appointments, and optimizing CRM workflows and automation. You’ll also oversee social media platforms including Facebook, Instagram, TikTok, and YouTube—creating and scheduling content, applying brand guidelines, and tracking performance.

Key Responsibilities

1. Sales Development & Lead Management

• Capture and follow up on leads from existing automated systems.
• Conduct outreach via phone, email, text, and social media messaging.
• Maintain and optimize CRM workflows, funnels, and campaigns.
• Schedule appointments and coordinate with internal agents for lead conversion.
• Monitor weekly lead generation targets and report performance metrics.

2. Technical & Social Media Management

• Maintain and update automated systems, including CRM integrations and marketing automation tools.
• Manage social media platforms: Facebook, Instagram, TikTok, and YouTube.
• Create and schedule content, including reels, carousels, and posts using AI tools.
• Apply brand guidelines and develop visual content templates.
• Assist with paid campaigns on social media platforms if needed.

3. Collaboration & Reporting

• Work closely with management to ensure alignment on priorities.
• Provide weekly reports on lead generation, CRM performance, and social media analytics.
• Suggest improvements and optimizations for automation and engagement workflows.

What you will enjoy:

• A stable full-time position with an established and growing company
• Work Schedule: Monday - Friday, Full-time, 40 hours/week US Time
• Basic Monthly Salary: PHP 35,000
• Monthly Allowance: PHP 5,000
• Enjoy tenure incentives, paid leaves, plus primary HMO coverage and insurance benefits
• The opportunity to collaborate with global clients
• Ongoing career growth support through mentoring and professional development programs

Who we are looking for:

• 3-5 years of experience with CRM systems, marketing automation, and lead management (e.g., ManyChat, ZipZap, or similar).
• Experience in appointment setting, lead nurturing, and sales development.
• Experience managing business social media accounts, including content creation and posting.
• Ability to manage both technical (CRM, automation) and creative (social media/content) tasks.
• Proficient in social media management across Facebook, Instagram, TikTok, and YouTube.
• Ability to handle leads efficiently and schedule appointments accurately.
• Excellent English communication skills, both written and verbal.
• Technically competent with minimal supervision; able to follow existing automation systems.
• Strong organizational skills with the ability to multitask across multiple responsibilities.

Bonus If You Have:

• Experience with AI-assisted content creation tools for social media.
• Experience in the online education or financial services industry.
• Familiarity with paid social media advertising and campaign management.
• Experience integrating and maintaining automated workflows across multiple platforms.
• Experience with Canva or other visual content creation tools.
• Experience analyzing CRM data to suggest process improvements.
• Previous experience working in a remote or hybrid environment.
  

Device Requirements:

To maintain a highly productive and professional work-from-home setup, successful candidates must have:

Computer & Equipment

• Primary and backup computer with at least Intel Core i5 or AMD Ryzen 5, and 8GB RAM
• Web camera for meetings and check-ins
• Headset (preferably noise-canceling) for clear communication

Internet Connection

• Primary: Minimum 30 Mbps download / 10 Mbps upload
• Backup: At least 10 Mbps download / 5 Mbps upload