Branding Implementation Strategist | Business Development Gramedia  

• Conduct on-site location assessments to determine brand alignment and provide strategic recommendations on whether the concept fits the location
• Shape localization strategies that honor the concept’s core identity while fitting the environment.
• Produce potential strategic location shortlists with evidence-based reasoning.
• Ensure spatial decisions strengthen, not dilute, the Specialty Store’s core identity : façade direction, layout logic, material selection.
• Define how local culture should influence store touchpoints.
• Identify furniture and material sources that reinforce brand identity.
• Create strategic direction for in-store signage, wayfinding, visual storytelling.

Background : 2-3 years of experience in spatial brand planner, urban research or place-making strategists.

Technical Competencies

• Strong cultural & spatial intuition
• Experience building strategic frameworks
• Comfortable doing site visits & quick insights
• Can articulate brand identity clearly
• Understands architecture & building logic + terminologies (Sipil, ME)

Soft Skill Competencies

• High ownership behavior
• Resourceful and independent
• Aesthetic sensitivity
• Articulate thinker
• Curious and observant