Remote Indonesia Performance Marketing Engineer  

What You’ll Be Doing

Paid Media Strategy & Execution for Ecommerce Brands mainly in UK

Plan and execute full-funnel campaigns across Google & Meta (prospecting → retargeting → retention)

Build and manage multi-channel media plans aligned to revenue and ROAS targets

Optimize campaigns to reduce CPA and scale revenue efficiently

Own budget allocation across channels based on performance data

Technical & Engineering Focus

Implement and maintain tracking infrastructure (GTM, pixels, conversion APIs)

Work with product feeds (Google Merchant Center, Meta catalogs, Shopify integrations)

Identify and build automation opportunities to reduce manual work

Collaborate with engineering/product teams to turn workflows into scalable tools or features

Data & Performance Analysis

Use data to drive decision-making across campaigns and channels

Build and interpret reports using tools like Looker, GA, and platform dashboards

Conduct structured testing (creative, audiences, landing pages)

Translate insights into actionable growth strategies

Cross-Functional Collaboration

Partner with:

Creative teams on ad concepts and messaging

Technical teams on tracking and data accuracy

Product teams to improve internal tools (e.g., Leaf Grow)

Contribute to improving Leaf’s cross-platform advertising methodology

Essential Criteria

Based in Indonesia

5+ years experience in:

Senior paid media / performance marketing role

Building and executing full-funnel campaigns on Google & Meta

Running paid media for eCommerce retail brands

What We’re Looking For

Strong analytical mindset with deep attention to detail

Comfortable working with data, tracking, and technical setups

Naturally curious—always testing, learning, and improving

A problem-solver who looks for ways to automate and scale

Confident owning budgets and making high-impact decisions

Collaborative, but able to operate autonomously

Balances ambition (big ideas) with pragmatism (what works now)

Our Stack

Marketing Platforms
Google Ads, Meta Ads, TikTok, Pinterest, Bing, Amazon Ads

Data & Analytics
Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify data

Tracking & Technical
Google Tag Manager, Meta Pixel, Conversion APIs, Merchant Center, product feeds

Internal & Tools
Leaf Grow, Slack, Notion, G-Suite

Why This Role is Different

This isn’t just a media buying role.

You’ll be:

Building systems, not just campaigns

Solving technical problems, not just optimizing ads

Helping shape the future of how Leaf scales performance

How to Apply

A short note on:

Your experience with eCommerce performance marketing

Examples of campaigns or systems you’ve built or scaled

Please share 3 recommendations

We’re looking for a Performance Marketing Engineer to bridge the gap between media buying and technical execution.

This is a senior, hands-on role where you’ll:

Own and execute full-funnel paid media strategies

Engineer scalable solutions across tracking, feeds, and automation

Collaborate with product and engineering to build tools that improve performance and efficiency

You’ll work across a portfolio of eCommerce brands, driving measurable growth while helping evolve Leaf’s internal capabilities.