Product Marketing Manager  

We are looking for a creative, strategic Product Marketing Manager with a profound passion for business-centric marketing. At Diri Care, you will play a pivotal role in elevating brand awareness and trust while driving measurable impact on user acquisition and revenue growth.

Is This You?

We are seeking a high-caliber professional who thrives at the intersection of data and creativity:

• Trend-Fluent: You stay ahead of the curve in digital marketing trends, specifically within creative strategy and performance optimization.
• Creative Intuition: You possess a sharp eye for content and visuals that resonate. You know exactly which videos, images, or narratives will stop the scroll and compel potential customers to engage.
• Balanced Perspective: You effectively bridge the gap between "numbers and meaning." You possess a deep understanding of data analytics while recognizing the vital role of emotional storytelling in brand building.

Key Responsibilities

• Strategic Execution: Design and launch high-impact growth and brand marketing campaigns that accelerate awareness, consideration, and conversion.
• Creative Collaboration: Partner closely with the Creative Team to produce engaging digital assets that align with Diri Care’s unique brand identity.
• Data-Driven Optimization: Rigorously analyze campaign performance and iterate strategies based on actionable insights.
• Budget Management: Strategically manage marketing budgets to ensure maximum efficiency and ROI.
• Cross-Functional Synergy: Collaborate with platform, medical, creative, and paid ads teams to build a sustainable, scalable marketing engine.

• Experience: Minimum of 4 years in Marketing, Growth, or Digital Advertising.
• Core Competencies: Strong command of campaign and brand strategy, content trends, digital media buying, and offline activations.
• Hybrid Skillset: A blend of analytical rigor and creative flair, with a keen aesthetic sense for digital advertising.
• Mission-Driven: A genuine passion for building a local consumer healthcare brand that is both trusted and loved by the community.