Commercial & Trade Marketing Department Head  

Job Description

• Develop and execute commercial and trade marketing strategies to achieve the company's sales, revenue, market share, and profitability targets.
• Lead the development of channel strategies, distribution plans, and trade marketing programs across General Trade, Modern Trade, and other relevant sales channels.
• Develop effective trade promotions, customer engagement programs, merchandising strategies, and in-store activation initiatives.
• Analyze sales performance, market trends, channel contribution, and competitor activities to identify business growth opportunities.
• Establish commercial policies, trade marketing guidelines, and promotional mechanisms to strengthen market penetration.
• Collaborate with Brand Management, Supply Chain, Finance, and E-Commerce teams to ensure alignment between commercial and marketing strategies.
• Manage trade marketing budgets, evaluate promotional effectiveness, and ensure optimal return on investment.
• Build and maintain strategic relationships with key customers, distributors, and business partners.
• Lead, develop, and evaluate the Commercial and Trade Marketing team to ensure achievement of departmental KPIs.

Qualifications

• Bachelor's degree in Marketing, Business Management, Business Administration, or a related field.
• Minimum 8 years of experience in Commercial, Sales, Trade Marketing, or Channel Management.
• Minimum 3 years of experience in a managerial or department leadership position.
• Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred.
• Strong understanding of General Trade, Modern Trade, distribution management, and channel development.
• Proven track record in developing commercial strategies, trade marketing programs, and achieving sales targets.
• Strong business acumen, negotiation, analytical, and strategic planning skills.
• Excellent leadership and stakeholder management capabilities.
• Willingness to travel when required.