Sales & Marketing Technology  

1. CRM & Customer Data Management

• Lead implementation and management of CRM system
• Develop and maintain a centralized customer database
• Ensure data accuracy and consistency across all channels
• Build customer segmentation and lifecycle tracking

2. Sales Technology Enablement

• Develop and optimize sales pipeline tracking systems
• Monitor and improve sales team performance through data
• Integrate sales processes from order to fulfillment
• Build sales dashboards and forecasting tools

3. Marketing Technology & Automation

• Implement marketing automation tools (email, WhatsApp, ads tracking)
• Track campaign performance and optimize ROI
• Manage customer acquisition and retention systems
• Establish attribution models for marketing channels

4. Omnichannel Integration

• Integrate offline and online sales channels (retail, marketplace, website)
• Ensure consistency in customer data, pricing, and promotions
• Collaborate with internal teams to unify customer experience

5. Data Analytics & Reporting

• Develop dashboards and reports for sales and marketing performance
• Analyze customer behavior, product performance, and campaign results
• Provide actionable insights to support business decisions

6. System Integration & Automation

• Collaborate with IT to integrate CRM, ERP, POS, and other systems
• Identify and implement automation opportunities to improve efficiency
• Ensure systems scalability and reliability

7. Training & Stakeholder Management

• Train sales and marketing teams on system usage
• Work closely with internal stakeholders and external vendors
• Drive adoption of technology across the organization

Education & Experience

• Bachelor’s degree in Business, Information Systems, Marketing, or related field
• Minimum 3–5 years of experience in CRM, Martech, or Sales Operations
• Experience in retail, FMCG, or electronics industry is a plus

Technical Skills

• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho)
• Familiar with marketing automation tools and analytics platforms
• Strong data analysis skills (Excel, Power BI, or similar tools)
• Understanding of system integration (ERP, API) is preferred

Core Competencies

• Strong analytical and problem-solving skills
• High attention to detail and data accuracy
• Ability to manage cross-functional projects
• Strong communication and stakeholder management skills
• Proactive and results-driven mindset