Marketing & Loyalty Officer
AF Payments Inc.
- Makati, PhilippinesAyala Ave, Bel-Air, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Job Description
The Marketing & Loyalty Officer is responsible in overseeing the Marketing Plan of AFPI including the marketing activities and campaigns. He/She ensures that the initiatives and messaging are aligned with the brand communication. He/She leads some key, identified projects assigned by the Head of Marketing & Loyalty. This role is responsible in monitoring the KPI achievement of the Department and ensure that the employees in the department adhere to company standards, policies, and guidelines.
- Manages and develops marketing campaigns as aligned with the Head of Marketing & Loyalty that will support the accomplishment of financial targets
- Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards.
- Identifies opportunities that will be relevant to the end-users and to the brand
- Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion
- Develops campaigns to strengthen brand awareness and customer preference over competitors in the market
- Conducts research on competition and formulates appropriate marketing strategies to maintain market leadership.
- Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score)- Customer Satisfaction Metrics to track year on year and provide monthly, mid-year and annual report to the Business Leadership Team
Minimum Qualifications
Functional Competencies
- Has project management fundamental and people management skills
- Has strong coordination skills
- Effective written and verbal communication skills
- High attention to details
- Outstanding organizational and time management skills
- Strong business acumen
- Process improvement
- Ability to work effectively within a team and independently.
- Experience using computers for a variety of tasks.
- High proficiency in the use of technology, competency in Microsoft applications including Word, Excel, and Outlook.
- Good organization skills
- Excellent interpersonal skills
Education and Work Background
- Bachelor’s degree in marketing, communication, business or related field
- Proven work experience in marketing or in the same field.
- Solid knowledge of marketing plan, events, and promotions.
- Thorough knowledge of social media and web analytics.
- Has digital marketing experience
- Familiar on research techniques and execution
Perks and Benefits
- Special Leave Benefits for Women
- Single Parent Leave
- Life Insurance
- Medical / Health Insurance
- Paid Sick Leave
- Performance Bonus
- Paid Holidays
- Paid Vacation Leave
- Maternity & Paternity Leave
Required Skills
- Sales and Marketing Knowledge
- Brand Management
- Digital Marketing
- Marketing Communications
- Market Research
- Content Marketing
Jobs Summary
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Makati Stock Exchange, Ayala Ave, 1227 Makati, Philippines
About AF Payments Inc.
AF Payments Inc. is the product of a partnership between two of the country’s biggest conglomerates, the Ayala Group and First Pacific Group. Both conglomerates created a consortium known as the AF Consortium to participate in the bid for the Automated Fare Collection System (AFCS) project released by the Public-Private Partnership Center (PPP) of the Republic of the Philippines to be overseen by the Department of Transportation and Communications (DOTC).
The AF Consortium brings together companies that have strong track records and experience in operating banking and payments, utilities, retail, telecommunications, and toll road businesses, focused on developing commuting efficiency and improving customer experience.
The AF Consortium is composed of the following member companies:
- BPI Card Finance Corporation
- Globe Telecom
- AC Infrastructure Holdings for the Ayala group
- Metro Pacific Investments
- Smart Communications, Inc. and
- Meralco Financial Services Corp. for the First Pacific group