ECommerce Marketing Manager  

What You’ll Do

1. Marketing Strategy Development

• Develop and implement marketing plans aligned with business goals
• Identify target markets and customer segments
• Create strategies to increase brand awareness and market share

2. Campaign Management

• Plan and execute advertising and promotional campaigns
• Coordinate digital marketing, social media, email, and traditional marketing efforts
• Monitor campaign performance and optimize results

3. Market Research & Analysis

• Conduct market research on consumer behavior, competitors, and industry trends
• Analyze marketing data, KPIs, and ROI
• Use insights to improve marketing strategies

4. Brand Management

• Maintain brand consistency across all marketing channels
• Develop brand positioning and messaging

5. Budget Management

• Plan and control marketing budgets
• Allocate resources effectively across campaigns and marketing efforts

6. Collaboration with Other Departments

• Work closely with sales, product development, creatives, and media management teams
• Align marketing campaigns with sales objectives and product launches

Qualifications:

Experience:

• 5+ years of progressive experience in marketing roles, with at least 3 years specifically in a strategic planning capacity within the e-commerce industry.
• Proven track record of success in driving online sales and brand growth for D2C brands or e-commerce businesses.
• Demonstrable expertise in online marketplaces (e.g., Amazon, Shopify, Lazada, Shopee) and social commerce platforms.
• Strong experience in developing and executing Go-To-Market (GTM) strategies for digital products or campaigns.
• Solid understanding of the creator economy and mobile marketing best practices.
• Hands-on experience with paid media operations (Meta, Google Ads, etc.) and a deep understanding of performance marketing metrics.
• Experience in conducting market research, competitive analysis, and deriving actionable insights.
• Previous experience working for an "enabler" (a company that helps brands with their e-commerce operations) is highly desirable.

Skills:

• Exceptional strategic thinking and analytical skills, with the ability to translate complex data into clear, actionable plans.
• Excellent written and verbal communication skills, including strong presentation and pitching abilities.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, platform-specific dashboards).
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Leadership qualities with the ability to inspire and collaborate effectively with cross-functional teams.
• Creative mindset with a passion for innovation in the digital space.